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What is a Customer Profile?

A customer profile is the most important step in establishing your fundamental brand. Think of it as a blueprint—it forms the foundation from which to build your brand image. Knowing who you are serving is critical for the success of your business. How can you…

What is BRANDING?

We have recently had a lot of clients approach us for help designing a logo, and while we love doing logo work, it’s important to realize that a proper logo requires a lot of work on the branding side, too. When we design a logo,…

Colors For Fitness Branding

Color psychology is a branding concept that has subtly been apart of the consumer experience for longer than most people realize. At its scientific base, color psychology is the idea that certain colors coordinate with an emotion or group of related emotions. Bright tones, like…

Is it Time To Change Your Logo?

When people think of branding many undoubtedly immediately conjure up images of logos. A logo is easily the most iconic and striking facet of a marketing campaign, but often times they can be somewhat problematic. While logos are not necessarily moneymakers they are absolutely the…

Design KUDOS

We here at Stellen occasionally like to recognize others in our field of design and branding when they create something that is in our opinion genius. Genius for us isn’t defined by some achievement of staggering artistic display, but rather is much more simple, a…

The Soul Addiction

Have you ever stopped to think about what makes your favorite brand so addicting? In the past, simply owning merchandise or products with a brand’s logo was enough to keep customers coming back for more. However, chances are just the logo isn’t what makes you…

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