What is a Style Guide or Brand Guide?
A style guide is the user manual for your brand. Sounds simple enough, right? But why do you need a user manual for your brand? You would be surprised to know how important it is to have a style guide. The idea behind the guide…
What is a Customer Profile?
A customer profile is the most important step in establishing your fundamental brand. Think of it as a blueprint—it forms the foundation from which to build your brand image. Knowing who you are serving is critical for the success of your business. How can you…
What is BRANDING?
We have recently had a lot of clients approach us for help designing a logo, and while we love doing logo work, it’s important to realize that a proper logo requires a lot of work on the branding side, too. When we design a logo,…
Colors For Fitness Branding
Color psychology is a branding concept that has subtly been apart of the consumer experience for longer than most people realize. At its scientific base, color psychology is the idea that certain colors coordinate with an emotion or group of related emotions. Bright tones, like…
Why Is Picking a Color for Your Brand SO Important?
Colors are much more to us than just colors—you might not realize it, but colors evoke emotion. When picking a color for your brand, it is key to choose a color that relays the message of your brand. Do you want to be known as…
European Logo Inspiration
Recently I spent two weeks traveling though Europe. Some the cities we covered were Reykjavik, Berlin, Brussels, and Brugge, with a few others in between. I was inspired by so many things, but these are just a few logos and marketing items that caught my…
Is it Time To Change Your Logo?
When people think of branding many undoubtedly immediately conjure up images of logos. A logo is easily the most iconic and striking facet of a marketing campaign, but often times they can be somewhat problematic. While logos are not necessarily moneymakers they are absolutely the…
Red and Yellow: Why You’re Lovin’ It
The crew here at Stellen always likes to follow up. So when we put up that neat graphic about how the color spectrum can influence customers we figured we should put up some evidence with it. You know, just in case you didn’t believe us….
Design KUDOS
We here at Stellen occasionally like to recognize others in our field of design and branding when they create something that is in our opinion genius. Genius for us isn’t defined by some achievement of staggering artistic display, but rather is much more simple, a…
24 Questions To Ask Yourself Before You Launch
Want to start a brand but don’t know where to start?? Just reference this trusty checklist to make sure you are well prepared! We don’t mean to overwhelm you here, just want to make sure you are prepared with all the branding tools you will…
