Brand has always mattered, but in today’s world it matters more than EVER! I want to take a moment and outline why it matters so much and why you can not afford to ignore it anymore. Decision Fatigue Have you noticed that we have
If you clicked on this article there is a good chance you are wondering what brand strategy is right?? I know, it’s a set of simple yet loaded words. Both can mean a lot of things… brand alone gets misused all the time and throw
What is a brand guide or style guide? If you are wondering what a brand guide or style guide is, look no further. Not only will I break it down for you but I will share why it matters, why you need one, and what
What assets do you need to support your brand? So if you have been following along you now know that most of the “Brand” work is done before any of the creative work and you know what goes into making an original logo… but what
How to make a mood board Once you have read through and outlined all the fun points in my article on where and how to start building a brand, you can start on the creative stuff which always starts with building a mood board! You
Now, I am sure every brand designer has different steps they take in creating a brand but I can guarantee that 99% will look something like my 4 Steps in creating a brand! If you are still a little unsure of what a brand
Where and how do you start building a brand? So you have a business idea but you are not sure where or how to start building a brand? First off, let’s get clear on what a brand is! Give this article a read. And of
What is brand design? What is it compared to a logo and why do you need it? Now 9 times out of 10 when clients come to us looking for a logo design, after a brief discussion we realize they need a brand design, not
If you are in the market for a logo you might be wondering how long it takes to design a logo. To be honest this is going to be a broad answer but I am going to do my best to break it down for
Is your logo design your brand? No. As much as we think a logo is your brand it’s actually just a small part of your brand. As a branding agency we get a lot of inquiries for logo design, and while we love designing logos
Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.
