How You Know it’s Time to Rebrand Your Business
Branding is a process. Developing a brand identity takes time and care. It should clearly communicate your business’s values, and it should be easy to recognize and remember. Growing and nurturing that connection with your target market takes patience, perseverance and authentic connection. So how…
Why Color Mode Matters in Design: RGB vs CMYK
RGB vs CMYK and why color mode matters in design. You’ve carefully selected your brand colors, designed your logo, and are now ready to introduce your brand to the world, but you likely haven’t considered that in order to keep it consistent, you will need…
4 Graphic Design Tips for a Timeless Logo and Brand
Creating a logo that will stand the test of time is easier said than done, we have created a list of 4 Graphic Design tips for a timeless logo and brand. Your logo is a key feature of your brand identity. It’s the visual representation…
What to Expect When Working with a Graphic Designer
I have been working as a freelance graphic designer for over four years now, but I recently realized that many people have never worked with a graphic designer and don’t know what to expect from the process. If you’re one of these folks, learning about…
What Is “Brand”?
I often find myself talking about “Brand” like everyone and their mom should know what “brand” is, but then one day my mom actually asked me, “What is ‘Brand?’” Everyone knows what brands are—Nike, Kitchen-Aid, Starbucks—but not everyone understands what “Brand” is. At Stellen Design,…
5 Steps to Brand a Business
I talk about brand effortlessly in my line of work, but I thought it would beneficial for others if I shared our six-step process on how to brand a business. Step 1: Identify your target customer: This is huge, everyone!! DO NOT skip this step….
Successful Rebrand: Miller Lite
Here at Stellen Design, we are big believers in the idea that less is more, simple speaks, and original is always cool. Miller Lite has nailed this theory in their rebrand. It’s been a few years now since they went back to the original can…
Branding Spotlight: Rye
A few month back while I was in Salt Lake City, Utah for a design meet-up, I was able to tour some of the most eloquently-branded coffee shops and restaurants I have ever seen. As a resident of Los Angeles, I was a little surprised…
What is a Style Guide or Brand Guide?
A style guide is the user manual for your brand. Sounds simple enough, right? But why do you need a user manual for your brand? You would be surprised to know how important it is to have a style guide. The idea behind the guide…
What is a Customer Profile?
A customer profile is the most important step in establishing your fundamental brand. Think of it as a blueprint—it forms the foundation from which to build your brand image. Knowing who you are serving is critical for the success of your business. How can you…
