Thinking of brand as a person by Stellen Design Branding Agency in Los Angeles CA

Is Your Logo Design Your Brand?

Is your logo design your brand? No. As much as we think a logo is your brand it’s actually just a small part of your brand. As a branding agency we get a lot of inquiries for logo design, and while we love designing logos

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Stellen Design using an image of a Surf Coffee Logo for How Much Should a Logo Cost

How Much Should A Logo Cost

Wondering how much should a logo cost? Your logo is your identity. It’s the first thing a potential customer sees, and the thing with which they’ll associate your business. It’s critical to get it right – to have it be truly representative of you and

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books with color swatches

How You Know it’s Time to Rebrand Your Business

Branding is a process. Developing a brand identity takes time and care. It should clearly communicate your business’s values, and it should be easy to recognize and remember. Growing and nurturing that connection with your target market takes patience, perseverance and authentic connection. So how

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RGB VS CMYK by Stellen Design graphic design firm in Los Angeles

Why Color Mode Matters in Design: RGB vs CMYK

RGB vs CMYK and why color mode matters in design. You’ve carefully selected your brand colors, designed your logo, and are now ready to introduce your brand to the world, but you likely haven’t considered that in order to keep it consistent, you will need

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What to Expect When Working with a Graphic Designer

I have been working as a freelance graphic designer for over four years now, but I recently realized that many people have never worked with a graphic designer and don’t know what to expect from the process. If you’re one of these folks, learning about

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What a brand by Stellen Design Branding Agency in Los Angeles CA

What Is “Brand”?

I often find myself talking about “Brand” like everyone and their mom should know what “brand” is, but then one day my mom actually asked me, “What is ‘Brand?’” Everyone knows what brands are—Nike, Kitchen-Aid, Starbucks—but not everyone understands what “Brand” is. At Stellen Design,

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5 Steps to Brand a Business

I talk about brand effortlessly in my line of work, but I thought it would beneficial for others if I shared our six-step process on how to brand a business. Step 1: Identify your target customer: This is huge, everyone!! DO NOT skip this step.

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Miller Lite branding by Stellen Design Branding Agency in Los Angeles CA

Successful Rebrand: Miller Lite

Here at Stellen Design, we are big believers in the idea that less is more, simple speaks, and original is always cool. Miller Lite has nailed this theory in their rebrand. It’s been a few years now since they went back to the original can

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Branding Spotlight: Rye

A few month back while I was in Salt Lake City, Utah for a design meet-up, I was able to tour some of the most eloquently-branded coffee shops and restaurants I have ever seen. As a resident of Los Angeles, I was a little surprised

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Carolina Vangilder of Stellen Design Branding Agency in Los Angeles CA
Carolina Van Gilder
Project manager / Assistant
The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.
Carolyn Packard of Stellen Design Branding Agency in Los Angeles CA
Carolyn Packard
Carolyn Packard is a seasoned designer with valuable insight into effectively communicating and interpreting design needs to her clients. Carolyn knows the value of creating good, functional design.
Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.