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How You Know it’s Time to Rebrand Your Business

Branding is a process. Developing a brand identity takes time and care. It should clearly communicate your business’s values, and it should be easy to recognize and remember. Growing and nurturing that connection with your target market takes patience, perseverance and authentic connection. So how do you know if or when it’s time to rebrand your business?

It’s not the kind of thing that should be changed on a whim because you got bored with your logo. Rebranding is a lengthy and often complex endeavor.

To be clear, rebranding is not just updating or changing some of the more superficial elements of your visual brand elements (that’s referred to as a brand refresh).
Read more on rebrand vs refresh here.

In fact, it is essentially changing or evolving your entire identity or image. Therefore, you should be clear on why you need a change, and what you stand to gain by investing in a rebrand.

To help, here are just 3 situations in which considering a rebrand is a good idea.

1. Your business evolves or your name changes.

Sometimes the reasons you started your company change or you pivot your offering. This is natural as your business grows. You may feel the identity around which your brand was built is no longer relevant. This is a good opportunity to rebrand who you are and how you relate to your new audience. If your business has evolved into a new space with a new target market, you know it’s time to rebrand your business.

2. Your brand elements are outdated.

If you used a font or image style that was trendy at the time you designed your brand, you run the risk of dating your brand identity. If your logo feels old or dated, or if it doesn’t appeal to a new target audience, it’s time to consider a rebrand for your business. Work with a graphic designer to develop branding elements that are timeless to prevent this from happening again.

3. You look like everyone else.

One of the risks of using free DIY design programs is that there are a limited number of templates and design options. When you DIY your branding elements, you may end up looking similar to the people within your niche, especially if you look to their brands for inspiration. If your brand is not memorable or unique in any way, it’s time to consider a rebrand for your business. Because rebranding can be an expensive proposition, it’s always worth working with a professional graphic designer from the beginning to ensure you stand out from the crowd.

Style Guide by Jordis Small - Stellen Design

Whether your reasons for rebranding are strategic or environmental, consult with a design expert to ensure your new brand speaks to your values, appeals to your market, and has the right elements to make it timeless and memorable. 

Stellen Design When To Re-Brand Your Business

Check out some of our recent branding projects here!


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Carolina Vangilder of Stellen Design Branding Agency in Los Angeles CA
Carolina Van Gilder
Project manager / Assistant
The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.
Carolyn Packard of Stellen Design Branding Agency in Los Angeles CA
Carolyn Packard
Carolyn Packard is a seasoned designer with valuable insight into effectively communicating and interpreting design needs to her clients. Carolyn knows the value of creating good, functional design.
Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.