Why Brand?

Want to build a profitable brand?

Brand builds consistency, consistency builds trust, trust turns to sales.

We help entrepreuers build profitable brands.

Nike swoosh
What is brand?

You know you need a logo… but you don’t think you need a brand or even know what brand strategy or brand identity is. It can be a little confusing. Your logo is a part of your brand identity but it’s not the brand. Think of your logo as identification, and your brand as communication. Done right, your brand will become your #1 sales person taking your business beyond your biggest goals.

Let’s take a look at the value of brand…

Which cleanser is more expensive?
Stellen Design Cleanser Ad Design
Which energy drink is stronger?
energy drink
energy drink
Which attorney would you trust more?
Attorney Business Cards Example of Bad Branding on Stellen Design Branding Design Agency Blog
business cards

Did you notice each graphic had the same logo?

But somehow you knew which was more expensive, stronger and who is more qualified to keep you out of jail...

That is the brand talking to you.

We love to use analogies when talking about brand… so think of your brand as a person… after all, a brand is a living breathing thing that needs to be nurtured in order to grow:


Brand Strategy: the brain, how a person thinks, talks, and acts

Brand Identity: the body and appearance, how that person looks, wears their hair, and dresses

Logo: the person’s face

While we can learn more and grow our brains (adapt our brand strategy), and update our look by changing outfits or get a new hairstyle (update your brand identity to go with the times), and maybe even update our logo (but we shouldn’t be getting a whole new face, rather a little nip and tuck as needed) we should alway stay the same person.

That person is your brand!

Thinking of brand as a person by Stellen Design Branding Agency in Los Angeles CA
Why do you need a brand?

First impressions only happen once. The first time someone sees your brand will forever change their opinion of your product or service. Having a strong brand will give you the control over that impression and leave them feeling positive about your brand. On the other hand, having no branding or a mix & match of assets can leave your customer feeling confused and not understood.

It’s like showing up to a pitch meeting in your underwear.

Adventurous Tart Elkhound
Not having your brand dialed in
man in tuxedo
Having a strong brand

Brand will up your perceived value making it easy for people to rally behind you. Whether you are looking for investors, a dream team of employees, clients, or sales. People need to feel confident in you and your vision. Brand gives you that boost of confidence. You know your value and what you can do, let your brand show the world.

It’s like being the sharpest dressed person in the room.

Brand is a unifying force that promotes pride within your organization and makes your customers feel understood.

In short, your brand is a boss.

It’s your best 24/7 sales person.

Vaidya packaging by Stellen Design Branding Agency in Los Angeles CA

“Our experience working with Stellen Design could not have gone better. We operate a small town electric bike shop and hired Stellen Design to lead our branding efforts. After an initial conversation I knew that I had found the best person for the job. Jordis outlined a clear direction and step-by-step process which allowed me to contribute my ideas, and that she brought to life. If you are passionate about your business and need branding support, you will be very pleased if you choose to work with her and her team!”

Chad Emerson
Los Olivos Bike Shop, California

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Carolina Vangilder of Stellen Design Branding Agency in Los Angeles CA
Carolina Van Gilder
Project manager / Assistant
The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.
Carolyn Packard of Stellen Design Branding Agency in Los Angeles CA
Carolyn Packard
Carolyn Packard is a seasoned designer with valuable insight into effectively communicating and interpreting design needs to her clients. Carolyn knows the value of creating good, functional design.
Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.