About Us

Concept to Launch, We Turn Ideas Into Memorable Brands

Stellen Design is a boutique hospitality branding studio based in Los Angeles. We partner with restaurateurs, bar owners, and founders to create brands that feel as good as the spaces they live in.

Because great hospitality is about more than food and drinks. It’s about atmosphere. Story. The feeling someone gets the moment they walk through the door. Your brand is the expression of the vision you’ve been building in your mind. It’s your hardest-working employee — welcoming guests, telling your story, and creating connection long before the first plate hits the table. But translating that vision into a cohesive brand that people instantly understand (and want to be part of) takes more than a logo.

That’s where we come in.

At Stellen Design, we craft soulful, strategic brands built for the full hospitality experience — from visual identity and menus to signage, interiors, and the thoughtful details that make a place feel alive. We’re a small but mighty studio that believes the best brands feel personal, timeless, and rooted in place.

If you’re building something special, we’d love to help bring it to life.

We Have Partnered With …

Our Process is Pragmatic

We Listen & Learn
We listen to your goals, 1 year, 5 year, and 10 year, we want to know them all. We want to know where you started, why you started, and what makes you tick. At our branding agency, we want to know what current issues you are facing and what you see for your companies future. We even want to know what kind of dog you have.
We Plan
We are not kidding about being pragmatic. Jordis Small (our branding agency creative director) is a type A planner. We start all our brand, logo, and website projects with a detailed discovery process and a plan of action keeping us both on our path to true North. After all, if you don’t know where you are going, how are you going to get there?
We Wow
We don’t mean to sound full of ourselves, but if all goes according to plan you should say “wow”! Our clients have said, “that is what I had in my head but I didn’t know how to say it”. No, we are not mind readers…but our branding agency’s process makes us pretty close.
A Stellen Design Bonus
Creative Director, Jordis Small, personally handles ALL branding agency projects. Unlike big agencies, you don’t need to worry about getting shuttled off to a Jr. designer while paying big brand agency rates. You get Jordis along with her practical design philosophy that she prides herself on along with her lean and mean design team.
Who We Work With
We work with driven entrepreneurs and growth focused businesses. We have worked with clients in a variety of industries ranging from tech to hospitality.
Ways to Work With Us

Project Basis: Brand and Website projects are done on a per project basis as well as other graphic design specific jobs.

Retainer Packages: Stellen Design becomes your personal branding agency & design team constantly working on growing and nurturing your brand.

Strategy Workshops: If you are still in the beginning stages of building your business, or are unclear on what you need, a brand workshop is the perfect solution. We work closely with you to outline your business goals, define your brand and get you profitable.

Got questions?? Let’s chat!

What is Brand?

Brand is like the brain of your business or organization. A lot of people think it’s a logo, or font choices, or colors… but really it’s SO much more than that. Once you know your brand and how your brand thinks, talks, and acts all the other assets, like the logo, fall into place. Brand will give you the boost of confidence you need to succeed.

What does Stellen mean?

mir vorstellen is the German word for imagine
erstellen is the German word for create

Imagine + Create = Stellen

We Are Small and Mighty.

Stellen Design operates as a boutique creative studio led by a small team of senior designers working remotely across the country. This structure allows us to remain highly focused and intentional with every client we partner with.

For each project, we assemble a curated team of trusted collaborators — including web developers, animators, and specialized designers — ensuring the right expertise is brought in at the right time. This flexible studio model allows us to scale thoughtfully while maintaining the craftsmanship, attention to detail, and personal collaboration that define our work.

We Believe
  • Design should be good, clean, and fun
  • In doing good work for good people.
  • Timeless over trends. Do it right, it will last.
  • When in doubt, keep simple, less is always more.
We Are
  • Dedicated to top quality design and branding.
  • Insanely passionate about effective logo marks.
  • California vibes.
  • Function over frills.
We Are Not
  • A pretentious branding agency.
  • White labeling overseas designers.
  • Going for volume of work. Quality over quantity.
  • Your social media person.
Creative Director of Stellen Design Branding Agency in Los Angeles Jordis Small
Jordis Small
Creative Director
Reka
Réka Juhász (ray-ka u-has)
Contract Designer
Headshot of Carolina, Project Manager of Stellen Design.
Carolina VanGilder
Project Manager / Assistant

Branding Articles

Lively Restaurant in blog How to Know If Your Restaurant Concept Will Work in Your Location by Stellen Design Hospitality Branding Firm Specializing in Logo Design for Restaurants in Los Angeles California

How to Know If Your Restaurant Concept Will Work in Your Location

You know that feeling when you’re standing in an empty restaurant space — concrete floors, exposed beams, dust everywhere — and you just know something special could happen there… …but you also have no idea what that “something” is? Or maybe you have a loose

Prop House Plants in Blog "Smart Entrepreneurs Know Brand Matters: Speeding Up Success" By Stellen Design Brand Agency

Smart Entrepreneurs Know Brand Matters: Speeding Up Success

Why Strategic Branding Accelerates Business Growth In the bustling world of entrepreneurship, dreams are a dime a dozen. But turning those dreams into tangible, thriving realities? That’s where smart branding steps in. We’ve seen firsthand how a strong brand can act as a turbocharger, propelling

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Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.
Réka Juhász (ray-ka u-has)
Contract Designer

Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.

Headshot of Carolina, Project Manager of Stellen Design.
Carolina VanGilder
Project Manager / Assistant

The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.