About
A BRANDING STUDIO IN LOS ANGELES SPECIALIZING IN HOSPITALITY CONCEPTS WITH AESTHETIC & SOUL.
We partner with restaurateurs, bar owners, and hospitality groups to bring their concepts to life.
We build brands that translate your vision into something clear, cohesive, and ready to exist in the real world—from identity and menus to signage and the details that shape the full experience.
The result is a brand people instantly understand, connect with, and want to come back to. We bring big-agency quality, with the flexibility, collaboration, and independent thinking of a studio. Creative director Jordis Small brings over decade of brand building to the table. No project hand off, just a direct partnership with the person shaping your brand.
We Have Partnered With …
WE ARE SMALL & MIGHTY
Led by Creative Director Jordis Small, we are built to support hospitality concepts from idea to opening.
We bring in a curated team of trusted collaborators as needed — keeping every project focused, intentional, and executed at a high level.
We Believe
- Design should be good, clean, and fun
- In doing good work for good people.
- Timeless over trends. Do it right, it will last.
- When in doubt, keep simple, less is always more.
We Are
- Dedicated to top quality design and branding.
- Insanely passionate about effective logo marks.
- California vibes.
- Hospitality specialist.
We Are Not
- A pretentious branding agency.
- White labeling overseas designers.
- Going for volume of work. Quality over quantity.
- Your social media person.
Creative Director and Founder
Jordis Small is a wife, mother, designer, and lifelong creative with a deep-rooted love for hospitality, storytelling, and creating experiences where every detail feels intentional.
Early in her career, she worked in restaurants, gaining firsthand insight into how atmosphere, service, and flow shape the guest experience—an influence that continues to inform her work today. She studied fashion at FIDM in Los Angeles, developing a strong foundation in aesthetics and cohesion, before pivoting into graphic design in the action sports industry at Body Glove International, where she fell in love with branding as a way to blend creativity, culture, and lifestyle.
Jordis went on to found Stellen Design, where she leads all creative direction and specializes in hospitality branding and identity design. Her background in fashion, action sports, and restaurants gives her a unique perspective—allowing her to create brands that feel lived-in, authentic, and thoughtfully considered across every touchpoint, from logos and menus to signage and environments.
A California native, Jordis draws inspiration from being outdoors, traveling with her family, and hosting gatherings where the experience matters just as much as the details. She believes there’s no greater feeling than helping someone see their vision come to life and lives by the mantra: Do good work for good people.
