If you’re opening a new restaurant or looking to rebrand your existing one, having a clear restaurant branding strategy is essential. In today’s competitive market, great food alone isn’t enough—diners choose restaurants that feel memorable, recognizable, and trustworthy. That’s where restaurant branding comes in. Strong
YES — And Here’s Why It’s Non-Negotiable If you’re thinking about franchising your business, there’s one golden rule you can’t afford to ignore: your franchisees must use your logo — and they have to use it correctly. Your logo is more than just a design
If you’re running a restaurant, you already know your menu is more than just a list of dishes—it’s one of your most powerful sales tools. But many restaurant owners don’t realize how much menu design (not just what’s on it, but how it’s presented) directly
In business, it’s easy to get caught up in talking about ourselves. But the real magic happens when we position our customers as the heroes of their own stories, and our business as their trusted guide. Think about it: every great story has a hero
We’ve all been there. You have a great product or service, you’ve meticulously crafted your marketing materials, and yet… the sales just aren’t where you want them to be. What’s missing? The answer might surprise you: you’re selling the wrong thing. The Product Paradox
In the franchise world, brand consistency is king. And at the heart of that consistency? Your logo. A strong, recognizable logo is the cornerstone of your brand identity, instantly communicating who you are and what you offer. But what makes a good logo? What makes a
I Want to Franchise My Business, What Do I Do? Crafting a Franchise-Ready Brand The dream of seeing your business replicated across cities and states, even countries, is exhilarating. Franchising offers this potential, but it also demands a brand that’s not only robust but primed
What is a logo system? The last thing I like doing is making my clients feel inadequate by using words like “logo system,” but this is more than a buzzword and is something every business owner should be aware of, so let’s dive in and
Consistency is key when it comes to why brand matters. We have been talking about why brand matters more than ever in today’s world, we have covered decision paralysis, decision fatigue, brand loyalty and now I want to touch base on the importance of consistency.
What is brand loyalty? One of the most important factors in why brand matters is Brand Loyalty. If you have been following our “Why Brand Matters” article series you are already familiar with how brand impacts people’s decisions making. Building brand loyalty is a sure
Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.
