Color psychology is a branding concept that has subtly been apart of the consumer experience for longer than most people realize. At its scientific base, color psychology is the idea that certain colors coordinate with an emotion or group of related emotions. Bright tones, like…

Have you ever stopped to think about what makes your favorite brand so addicting? In the past, simply owning merchandise or products with a brand’s logo was enough to keep customers coming back for more. However, chances are just the logo isn’t what makes you…