What Is “Brand”?

I often find myself talking about “Brand” like everyone and their mom should know what “brand” is, but then one day my mom actually asked me, “What is ‘Brand?’” Everyone knows what brands are—Nike, Kitchen-Aid, Starbucks—but not everyone understands what “Brand” is. At Stellen Design,…

What is a Customer Profile?

A customer profile is the most important step in establishing your fundamental brand. Think of it as a blueprint—it forms the foundation from which to build your brand image. Knowing who you are serving is critical for the success of your business. How can you…

What is BRANDING?

We have recently had a lot of clients approach us for help designing a logo, and while we love doing logo work, it’s important to realize that a proper logo requires a lot of work on the branding side, too. When we design a logo,…

Colors For Fitness Branding

Color psychology is a branding concept that has subtly been apart of the consumer experience for longer than most people realize. At its scientific base, color psychology is the idea that certain colors coordinate with an emotion or group of related emotions. Bright tones, like…