peanut butter and jelly on open slices of bread with pink background

Why brand matters: Decision Paralysis

Have you ever felt unable to make the most simple of decisions? Like when you are hungry and go on DoorDash to order food and just get overwhelmed you can’t pick anything so you grab a bag of chips from the kitchen instead? There is

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Why brand matters: Decision Fatigue

Have you noticed that we have more and more decisions to make every day? More options to choose from, more channels to watch, more ways to stream those channels, more ways to grocery shop, more ways to get from point A to point B… the

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Why does having a brand matter more now than ever?

Brand has always mattered, but in today’s world it matters more than EVER! I want to take a moment and outline why it matters so much and why you can not afford to ignore it anymore.    Decision Fatigue Have you noticed that we have

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Photo of Design Director, Jordis Small, working on the brand guide for a client in Stellen Design Blog: What is Brand Strategy by Jordis Small.

What is Brand Strategy?

If you clicked on this article there is a good chance you are wondering what brand strategy is right?? I know, it’s a set of simple yet loaded words. Both can mean a lot of things… brand alone gets misused all the time and throw

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Image of pins on pinterest in article How to make a mood board by stellen design branding agency

Let’s Make a Mood Board

How to make a mood board Once you have read through and outlined all the fun points in my article on where and how to start building a brand, you can start on the creative stuff which always starts with building a mood board! You

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Photo of Jordis Small of Stellen Design Branding Agency based in Los Angeles California organizing a brand.

4 Steps in Creating a Brand

  Now, I am sure every brand designer has different steps they take in creating a brand but I can guarantee that 99% will look something like my 4 Steps in creating a brand!  If you are still a little unsure of what a brand

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Building a brand

Where and how do you start building a brand?

Where and how do you start building a brand? So you have a business idea but you are not sure where or how to start building a brand? First off, let’s get clear on what a brand is! Give this article a read. And of

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What is brand design?

What is brand design? What is it compared to a logo and why do you need it? Now 9 times out of 10 when clients come to us looking for a logo design, after a brief discussion we realize they need a brand design, not

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Carolina Vangilder of Stellen Design Branding Agency in Los Angeles CA
Carolina Van Gilder
Project manager / Assistant
The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.
Carolyn Packard of Stellen Design Branding Agency in Los Angeles CA
Carolyn Packard
Carolyn Packard is a seasoned designer with valuable insight into effectively communicating and interpreting design needs to her clients. Carolyn knows the value of creating good, functional design.
Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.