How You Know it’s Time to Rebrand Your Business
Branding is a process. Developing a brand identity takes time and care. It should clearly communicate your business’s values, and it should be easy to recognize and remember. Growing and nurturing that connection with your target market takes patience, perseverance and authentic connection. So how…
Why Color Mode Matters in Design: RGB vs CMYK
RGB vs CMYK and why color mode matters in design. You’ve carefully selected your brand colors, designed your logo, and are now ready to introduce your brand to the world, but you likely haven’t considered that in order to keep it consistent, you will need…
4 Graphic Design Tips for a Timeless Logo and Brand
Creating a logo that will stand the test of time is easier said than done, we have created a list of 4 Graphic Design tips for a timeless logo and brand. Your logo is a key feature of your brand identity. It’s the visual representation…
Why Simple Branding is Best
In an age where life moves fast and most everything is at our fingertips, it’s tempting for a new business to be all things to all people, but the truth is that a business will only succeed in the long term when it focuses on…
What a Graphic Designer Can Do for Your Business
With all the free DIY design software available online these days, it can be very easy (and very tempting) for small businesses to create graphics and designs on their own and not use a graphic designer. There’s nothing wrong with doing it on your own,…
Voyage LA Interview
This September marks five years in business for Stellen Design, so I’ve been thinking a lot recently about the journey it took to get here. A few weeks ago, I was interviewed by Voyage LA, a local magazine, and had the chance to share my story. We spoke…
What to Expect When Working with a Graphic Designer
I have been working as a freelance graphic designer for over four years now, but I recently realized that many people have never worked with a graphic designer and don’t know what to expect from the process. If you’re one of these folks, learning about…
What Is “Brand”?
I often find myself talking about “Brand” like everyone and their mom should know what “brand” is, but then one day my mom actually asked me, “What is ‘Brand?’” Everyone knows what brands are—Nike, Kitchen-Aid, Starbucks—but not everyone understands what “Brand” is. At Stellen Design,…
5 Steps to Brand a Business
I talk about brand effortlessly in my line of work, but I thought it would beneficial for others if I shared our six-step process on how to brand a business. Step 1: Identify your target customer: This is huge, everyone!! DO NOT skip this step….
Graphic Design In India
When you think of leaders in graphic design, India probably isn’t the first country that comes to mind. Of course, India is known for a lot of great things: the Taj Mahal, Bollywood, tikka masala… but, on a recent trip, I was surprised to see…
Project Showcase Gabi James
he and his wife opened up Gabi James, a Spanish and French costal-inspired restaurant with a true California flair in the beach community of Redondo Beach. The restaurant space was previously another restaurant owned by my client’s family, so a total rebrand was required to…
Visit The MOCA on Grand in Los Angeles
The Museum of Contemporary Art in Los Angeles, or MOCA, as it’s often called, was established in 1979 but didn’t open at its location on Grand Ave until 1986. It sits adjacent to the Walt Disney Concert Hall in the heart of downtown Los Angeles…