What Is “Brand”?

I often find myself talking about “Brand” like everyone and their mom should know what “brand” is, but then one day my mom actually asked me, “What is ‘Brand?’” Everyone knows what brands are—Nike, Kitchen-Aid, Starbucks—but not everyone understands what “Brand” is. At Stellen Design,…

Project Showcase: Caneel

We started working with Dr. Caneel Joyce, a sought-after speaker, women’s movement maker, and startup culture builder a little over a year ago. She has consulted with some of the world’s most transformative entrepreneurs, including leaders at Snap, Slack, Amazon, Scopely, and numerous early-stage startups…

The Power of Packaging

Packaging updates or changes are a great way to help increase sales. When new products hit the shelves, your product can get lost in the mix, but making subtle changes or updates to your packaging can help ensure your product stands out. One of the…