image of Mickey Mouse in Stellen Design Blog titled "why brand matters: brand consistency"

Why Brand Matters: Brand Consistency

Consistency is key when it comes to why brand matters. We have been talking about why brand matters more than ever in today’s world, we have covered decision paralysis, decision fatigue, brand loyalty and now I want to touch base on the importance of consistency.

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Honest wipes

Why Brand Matters: Brand Loyalty

What is brand loyalty? One of the most important factors in why brand matters is Brand Loyalty. If you have been following our “Why Brand Matters” article series you are already familiar with how brand impacts people’s decisions making. Building brand loyalty is a sure

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peanut butter and jelly on open slices of bread with pink background

Why Brand Matters: Decision Paralysis

Have you ever felt unable to make the most simple of decisions? Like when you are hungry and go on DoorDash to order food and just get overwhelmed you can’t pick anything so you grab a bag of chips from the kitchen instead? There is

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Why Brand Matters: Decision Fatigue

Have you noticed that we have more and more decisions to make every day? More options to choose from, more channels to watch, more ways to stream those channels, more ways to grocery shop, more ways to get from point A to point B… the

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Why does having a brand matter more now than ever?

Brand has always mattered, but in today’s world it matters more than EVER! I want to take a moment and outline why it matters so much and why you can not afford to ignore it anymore.    Decision Fatigue Have you noticed that we have

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Photo of Design Director, Jordis Small, working on the brand guide for a client in Stellen Design Blog: What is Brand Strategy by Jordis Small.

What is Brand Strategy?

If you clicked on this article there is a good chance you are wondering what brand strategy is right?? I know, it’s a set of simple yet loaded words. Both can mean a lot of things… brand alone gets misused all the time and throw

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Building a brand

Where and how do you start building a brand?

Where and how do you start building a brand? So you have a business idea but you are not sure where or how to start building a brand? First off, let’s get clear on what a brand is! Give this article a read. And of

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Carolina Vangilder of Stellen Design Branding Agency in Los Angeles CA
Carolina Van Gilder
Project manager / Assistant
The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.
Réka Juhász (ray-ka u-has)
Contract Designer

Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.

Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.