About Our Founder

Creative Director and Founder

Jordis Small is a wife, mother, designer, and lifelong creative with a deep-rooted love for hospitality, storytelling, and creating experiences where every detail feels intentional.

Early in her career, she worked in restaurants, gaining firsthand insight into how atmosphere, service, and flow shape the guest experience—an influence that continues to inform her work today. She studied fashion at FIDM in Los Angeles, developing a strong foundation in aesthetics and cohesion, before pivoting into graphic design in the action sports industry at Body Glove International, where she fell in love with branding as a way to blend creativity, culture, and lifestyle.

Jordis went on to found Stellen Design, where she leads all creative direction and specializes in hospitality branding and identity design. Her background in fashion, action sports, and restaurant work gives her a unique perspective—allowing her to create brands that feel lived-in, authentic, and thoughtfully considered across every touchpoint, from logos and menus to signage and environments.

A California native, Jordis draws inspiration from being outdoors, traveling with her family, and hosting gatherings where the experience matters just as much as the details. She believes there’s no greater feeling than helping someone see their vision come to life and lives by the mantra: Do good work for good people.

Why I Love Brand Design

I don’t think any child dreams of being a brand designer or even knows what that means… but looking back at my childhood there are SO many clues to my love of brand and need to be a designer!

Why is the Client/Designer Relationship Important?

The client / designer relationship is a very special one! My clients need to feel comfortable with me… I am building their brand and it’s a big deal. It’s very important that they trust me and feel open to provide proper feedback. It’s a lot like dating and not every client is for every designer and vise versa.
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Headshot of Carolina, Project Manager of Stellen Design.
Carolina VanGilder
Project Manager / Assistant

The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.

Réka Juhász (ray-ka u-has)
Contract Designer

Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.

Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.