Why brand matters: Decision Fatigue

Have you noticed that we have more and more decisions to make every day? More options to choose from, more channels to watch, more ways to stream those channels, more ways to grocery shop, more ways to get from point A to point B… the

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Why does having a brand matter more now than ever?

Brand has always mattered, but in today’s world it matters more than EVER! I want to take a moment and outline why it matters so much and why you can not afford to ignore it anymore.    Decision Fatigue Have you noticed that we have

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The Best Brand Colors for Restaurants 

Are you opening a restaurant or questioning your existing restaurants’ exciting brand colors? You might be wondering what the best brand colors for a restaurant are? I have helped countless restaurateurs establish their brands and choose the right colors for their restaurants!   Do you

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Photo of Design Director, Jordis Small, working on the brand guide for a client in Stellen Design Blog: What is Brand Strategy by Jordis Small.

What is Brand Strategy?

If you clicked on this article there is a good chance you are wondering what brand strategy is right?? I know, it’s a set of simple yet loaded words. Both can mean a lot of things… brand alone gets misused all the time and throw

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What is a brand discovery image of magnifying glass by Stellen Design Branding Agency in Los Angeles

What is a brand discovery??

If you have ever watched a courtroom drama, I am sure you have heard of the term “discovery”… but what is a brand discovery??  Well to be honest, a brand discovery is the most important step in building a brand. Most people think, well I

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Carolina Vangilder of Stellen Design Branding Agency in Los Angeles CA
Carolina Van Gilder
Project manager / Assistant
The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.
Carolyn Packard of Stellen Design Branding Agency in Los Angeles CA
Carolyn Packard
Carolyn Packard is a seasoned designer with valuable insight into effectively communicating and interpreting design needs to her clients. Carolyn knows the value of creating good, functional design.
Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.