At Stellen we realize that no detail is too small to take note of when creating a perfect brand image for your business. One that could be easily overlooked or ignored is color choice for your brand and logo. It would be easy to pick colors based off of arbitrary preferences or what looks prettiest but all of us have various reactions to the color spectrum, so picking the wrong color could be the difference between your customers feeling danger rather than serenity just by looking at your logo or sign. Take a peek at the graphic below for a full breakdown of feelings associated with every color of the rainbow!