What Is “Brand”?

I often find myself talking about “Brand” like everyone and their mom should know what “brand” is, but then one day my mom actually asked me, “What is ‘Brand?’” Everyone knows what brands are—Nike, Kitchen-Aid, Starbucks—but not everyone understands what “Brand” is. At Stellen Design,…

Project Showcase: Caneel

We started working with Dr. Caneel Joyce, a sought-after speaker, women’s movement maker, and startup culture builder a little over a year ago. She has consulted with some of the world’s most transformative entrepreneurs, including leaders at Snap, Slack, Amazon, Scopely, and numerous early-stage startups…

What is a Logo Set?

When working with a graphic design firm to create a logo for your brand, your designer should present you with a logo “comp.” In design speak, a comp, short for “comprehensive layout” or just “comprehensive,” is a layout of a proposed design to be reviewed…

What is BRANDING?

We have recently had a lot of clients approach us for help designing a logo, and while we love doing logo work, it’s important to realize that a proper logo requires a lot of work on the branding side, too. When we design a logo,…