What is Brand Strategy?
What is Brand Strategy? If you clicked on this article there is a good chance you are wondering what brand strategy is right?? I know, it’s a set of simple yet loaded words. Both can mean a lot of things… brand alone gets misused all…
Finding the balance between marketing, creativity and law when creating a brand
Guest Blog By – Samantha Bradshaw Small business & intellectual property lawyer https://www.inlinelegal.com/ Who: Driven entrepreneurs and established brands wanting to attract dream clients. Normally on the second business. What: Balancing the designer with the legal ability to claim…
What is a Brand Guide and Why Do You Need It?
What is a brand guide or style guide? If you are wondering what a brand guide or style guide is, look no further. Not only will I break it down for you but I will share why it matters, why you need one, and…
What other creatives do you need to support your brand?
What assets do you need to support your brand? So if you have been following along you now know that most of the “Brand” work is done before any of the creative work and you know what goes into making an original logo… but what…
How to start a logo design?
How to start a logo design? So you are wondering how to start a logo design? Well the first step is actually to do what I call a “discovery” or a “brand strategy”. To find out more about a brand discovery and how crucial…
What is a brand discovery??
If you have ever watched a courtroom drama, I am sure you have heard of the term “discovery”… but what is a brand discovery?? Well to be honest, a brand discovery is the most important step in building a brand. Most people think, well…
Let’s Make a Mood Board
How to make a mood board Once you have read through and outlined all the fun points in my article on where and how to start building a brand, you can start on the creative stuff which always starts with building a mood board! You…
4 Steps in Creating a Brand
Now, I am sure every brand designer has different steps they take in creating a brand but I can guarantee that 99% will look something like my 4 Steps in creating a brand! If you are still a little unsure of what a brand…
Where and how do you start building a brand?
Where and how do you start building a brand? So you have a business idea but you are not sure where or how to start building a brand? First off, let’s get clear on what a brand is! Give this article a read. And of…
What is brand design?
What is brand design? What is it compared to a logo and why do you need it? Now 9 times out of 10 when clients come to us looking for a logo design, after a brief discussion we realize they need a brand design, not…
