You have the layout. You have the striking logo. Attention grabbing photos and headlines fade perfectly to your commanding content that is sure to drive business. It seems you have the perfect website. What else could you possibly need? Unfortunately, statistics tell us that your new beautifully designed desktop website could be less than ideal or even obsolete if you are missing one crucial element: mobility.
As technology grows and fully integrates itself into our lives, many people crave not only the hottest new gadgets and systems; they demand convenience. Why restrict your online content intake to the confines of your desk or computer? Consumers want to be in touch and informed at all times. In traffic, on the couch, at the gym, wherever they may be the responsibility of keeping the populace connected has fallen upon mobile devices. It is absolutely critical that when designing a new website or developing a better brand identity that mobile compatibility is accounted for.
Aside from the purely aesthetic aspects of having a mobile friendly website, there is plenty of research to drive home the importance of developing a separate interface for phones. First thing to take into account is that a recent estimate predicts that there are approximately 7.22 billion active mobile devices floating around in our world right now. Lets put that into perspective. The last world census estimate (2013) put the Earth’s population at about 7.13 billion. So yes, mobile devices currently outnumber humans. That isn’t stopping anytime soon either. The production of tablets, smartphones, and regular phones is increasing at a rate that is five times faster than our own population. So how does that translate to your business? Recent estimates predict that anywhere from 55-65 percent of all web traffic to the Internet’s top sites comes from mobile devices.
This is not meant to downplay the role of your desktop website as desktops still account for a higher average time spent on a webpage but it is meant to introduce the idea to any business owner that a mobile website may be, at least, just as important. Your website may often times be the first introduction to your business that a consumer or client may see, and if potentially 60 percent of people see the mobile site, why not make a great first impression? The discrepancy between the longer time spent on desktop websites versus mobile specific ones could very well come down to convenience. If a consumer comes across your website on their phone and is met with a sloppy interface that is hard to read and maneuver through, they may very well click the next webpage immediately. And that is business you may never get back.
The designers here at Stellen are incredibly confident in our ability to create both desktop and mobile specific websites that give you the ease of use without sacrificing any of the content. We are committed to providing you the best service possible to get your business fully integrated into the technology driven market in order to give your growing company the best possible exposure.
