What is branding?

Your company’s brand is the personification of the big vision inside your mind. It creates the feeling of your business. It’s your best, 24/7 salesperson.

It’s a unifying force that promotes pride within your organization and makes your customers feel understood.

In short, your brand is a boss.

Translating your sales pitch into a visual language and tone that resonates with your ideal customers is easier said than done.

That’s why Stellen Design exists.

We take the burden of interpreting your ideas off your hands. We believe in creativity rooted in practicality, we design with a goal in mind. We make the nebulous tangible and the creative process pragmatic.

Branding and brand development is a critical part to any successful business. It all starts with defining your customer and building your brand around your customer profile. We work with our clients to help them outline their ideal customer then create a look tailored to that profile. We provide everything you need to launch your brand; logo design, color story, design elements, and image selection.

Branding services include logo design, brand identity, re-branding, brand style guides and professional materials.

Logo = The face of your business

The creative trajectory of your business and your brand starts with your logo. It is the face of your business. We like to say a logo is like a tattoo, “you better love it because you’re going to have it a long time”. Let us help you create a logo that speaks to your customer. Let your logo do the talking and lay the ground work for your brand. 

As your business evolves with current marketing trends and consumer demand, it's good to reflect on your logo and make sure it still represents your brand well. While it's not smart to change your logo it is important to update it. The logos of iconic companies like Pepsi or Coca Cola, have evolved over the years to stay relevant.

LOGO:  Also called logotype. a graphic representation or symbol of acompany name, trademark, abbreviation, etc., often uniquelydesigned for ready recognition. -Dictonary.com