Entrepreneurship is a tough journey and having a solid brand can make all the difference, giving you the confidence to grow and share your vision with the world.
I call brand an enigma because it really means something totally different depending on who you ask. Brand is like a ghost in the beginning stages, you can’t see it but you know it’s there. At least it’s there in your mind. As it grows it turns from a ghost into a person. Not a physical person but it will start to take on the persona of a person. Your brand will develop a personality, a voice, a vibe, and a look.
We help entrepreneurs along their journey by giving them a brand to work with (their brand becomes their epic business partner). We start by tapping into their brains to find out as much as we can about their vision for the brand. We partner their vision with the wants and needs of their target market and map out a plan based on those two sets of findings.
Designing a logo for a brand is like designing a face. It’s an identifying mark that will be the face of your brand. The brand is what communicates your values to your audience. While they work closely together, brand and logo are two different things. Once the brand is mapped out, the logo can be designed, then all the other creative assets seem to just fall into place.
The benefits of having a strong brand are endless. Brand will up your perceived value. Brand builds consistency. People like consistency. Consistency builds trust and people buy from brands they trust. Strong Brand = Strong Sales. Not to mention you will feel confident in what you are doing! It IS a real thing. You got the idea out of your head and turned into something people can believe in and be a part of.
We offer branding services for start ups, entreprenures, and legacy brands looking to refresh. Branding services include logo design, brand identity, brand strategy, re-brands, the all mighty brand guide and supporting assets. All brand projects are priced custom per scope of work. Want help with your brand? Let's talk!