Colors are much more to us than just colors—you might not realize it, but colors evoke emotion. When picking a color for your brand, it is key to choose a color that relays the message of your brand. Do you want to be known as fun and loud, or strong and reliable? You can see more on which colors mean what in this past blog we wrote. But today, we want to address why it is so important to make sure you are happy with your color.

Branding is all about building a feeling, then establishing trust. When you trust a brand, you like a brand. Let’s say you decide to brand your business using blue (blue logo, blue buttons on your website, blue shopping bags, etc.), then all of sudden, one day you want to change it to red. How do you think your customers will take that? Can you imagine if Starbucks changed their logo to orange overnight? It would leave a lot of people saying, “what the hell is up with that?!” You might feel a little uneasy—they have broken the trust they have established with all their loyal patrons. I stress picking a color you really like to prevent seeing something down the road and deciding to change your mind.

Here are a few tips to ensure you are picking the right color:

– Exhaust all color options and color palates: try a number of different colors with your logo to see which suits best

– Make sure the color fits with the interior of your business if you have a storefront

– If you plan on changing the look of the your business often, don’t be afraid to go with a classic black and white color story, then accent with different pops of color from time to time

– Make sure your color is one that is going to attract your ideal client

Some great examples of great color-branded business:

Soul Cycle: Yellow—bright and energetic

Levis: Red—strong and durable

Apple: Grey and white—clean, minimal, and quality

If you need help picking a color for your business, please don’t hesitate to reach out to us or talk to your current branding firm for help. This is a step you definitely want to take your time with.