Hospitality Branding

Branding That Packs
The House.

Don’t be a flash in the pan — build a brand that lasts.

We help restaurant owners turn bold ideas into unforgettable brands.

Trusted by top independent restaurants and major brands like…

Strategic Hospitality Brand Design

You know restaurants. We know how to make them unforgettable. We bring your vision to life — with strategy, design, and storytelling that fills the room and fuels your growth. From brand identity to interiors, menus to websites, we serve the full course perfectly plated to drive profit and leave a lasting impression.

You’re passionate about food and about creating experiences. You have a vision for a restaurant that not only serves delicious dishes but also captivates guests and keeps them coming back for more. Maybe your…

Launching a brand new restaurant and feeling overwhelmed by the sheer number of decisions, especially how to visually represent your concept and attract your first loyal customers.

An existing restaurant owner realizing your current brand isn’t resonating, isn’t attracting the right clientele, or isn’t reflecting the quality of your food and service. You know you have something special, but it’s not quite translating.

A multi-unit franchise owner looking to maintain brand consistency and impact across locations while still allowing for local nuances.

Your Vision Deserves More Than Luck. It Deserves a Return.

  • You’re pouring your heart and soul into every detail, from the perfect ingredients to the ambiance you’re cultivating.
  • In today’s crowded culinary landscape, simply having great food isn’t enough.
  • How do you cut through the noise, attract your ideal customers, and build a brand that truly reflects the unique essence of your restaurant?
  • Can you ensure your hard work translates into a thriving, profitable business?

This Is Where Strategic Hospitality Branding Becomes Crucial.

  • We help to brand your restaurant effectively from the ground up.
  • Custom restaurant branding will revitalize your image if you are a legacy brand.
  • Brand strategy takes out the guess work and gives you the perfect recipe for a profitable hospitality venture.
  • Operate and make decisions based on facts, not assumptions.
  • Be ready with a brand that will scale.

A good brand turns heads— a great one fills seats.

We’re here to help you craft a tasty restaurant identity that creates loyal guests and keeps them coming back for more. Whether you’re opening your first spot or dreaming up your next big concept, let’s make sure your branding does the heavy lifting (and looks damn good doing it).

You bring the recipe—we’ll make it unforgettable.

imagine-your-restaurant

Imagine your restaurant…

  • With a logo and branding that instantly identifies you—clean, memorable and made to stand out in a crowd. People will be saying “Oh yeah, I’ve heard of that place.”
  • Featuring a menu that does more than list dishes—it subtly guides guests toward your most profitable items and keeps them curious for more.
  • Showing up with style at every touchpoint—your website, socials, space, and even your staff uniforms—all working together like a well-run kitchen.
  • Attracting the kind of customers who don’t just dine—they rave, return, and rep your brand like superfans.

This vision isn’t far-fetched—it’s just a few smart moves away. We know how to turn restaurant brands into something people feel, remember, and come back for.

Let’s Go From Guesswork to Guest Magnet: Book A Free Audit Call Now

Hospitality Branding Is What We Do

We Are Strategy-Driven • We Are Branding Experts • We Know Hospitality • We Know Franchises • We Know Start-Ups • We Know Multiple Location • We Know Mom & Pop

We Help With…

Concept & Development

Stuck on a name? Not sure about your concept? We’ve got you. We’ll help you create a brand foundation that’s clear, compelling, and ready to grow.

Logo Design

Your logo is the face of your brand—we’ll make sure looks good, stands out in a crowd and is built to last. From signage, to menus, to merch, it will make a lasting impression.

Brand Identity Development

We create the full meal—colors, type, tone, and style—that ties everything together, from your menu to your host stand to your Instagram feed.

Menu-Engineering

Menu Engineering

Your menu is a powerful sales tool. We go beyond aesthetics to engineer menus that strategically increase average checks and maximizing profitability.

You Bring the Passion, We Bring the Strategy

We get the hustle of hospitality— the late-night idea scribbled on a coaster, the rush before doors open, the dream of seeing a full house night after night. We’re more than designers; we’re your branding chefs, here to whip that spark of a concept into a brand guests crave.

From first-time restaurateurs plotting their debut to seasoned groups adding location #20, we’ve teamed up with owners just like you to nail the vision, attract the right crowd, and build identities tough enough to outlast food fads.

Opening a neighborhood gem, growing a franchise empire, or giving an existing concept fresh flavor? Pull up a chair. We’ll guide every step—so your brand feels as unforgettable as the dishes you serve.

Bring-Passion

Hospitality Brands We've Worked With

The Hula Hula Room

Brand Strategy
Brand Identity
Interior Design

Fox & Farrow

Brand Strategy
Brand Identity
Website Design

Juice It Up!

Brand Identity
Website Design
On Going Brand Design

Your dream deserves more than guesswork.
Set your brand up to thrive from day one.

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"Lets create the recipe for your successful venture!"

"The proof is in the pudding, check out what our past clients have to say down below"

Carolina Vangilder of Stellen Design Branding Agency in Los Angeles CA
Carolina Van Gilder
Project manager / Assistant
The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.
Réka Juhász (ray-ka u-has)
Contract Designer

Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.

Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.