Hospitality Branding
Branding That Packs
The House.
Don’t be a flash in the pan — build a brand that lasts.
We help restaurant owners turn bold ideas into unforgettable brands.
Trusted by top independent restaurants and major brands like…
Strategic Hospitality Brand Design
You know restaurants. We know how to make them unforgettable. We bring your vision to life — with strategy, design, and storytelling that fills the room and fuels your growth. From brand identity to interiors, menus to websites, we serve the full course perfectly plated to drive profit and leave a lasting impression.
You’re passionate about food and about creating experiences. You have a vision for a restaurant that not only serves delicious dishes but also captivates guests and keeps them coming back for more. Maybe your…
Launching a Brand New Restaurant
Launching a brand new restaurant and feeling overwhelmed by the sheer number of decisions, especially how to visually represent your concept and attract your first loyal customers.
An Existing Restaurant Owner
An existing restaurant owner realizing your current brand isn’t resonating, isn’t attracting the right clientele, or isn’t reflecting the quality of your food and service. You know you have something special, but it’s not quite translating.
A Multi-Unit Franchise Owner
A multi-unit franchise owner looking to maintain brand consistency and impact across locations while still allowing for local nuances.
Your Vision Deserves More Than Luck. It Deserves a Return.
- You’re pouring your heart and soul into every detail, from the perfect ingredients to the ambiance you’re cultivating.
- In today’s crowded culinary landscape, simply having great food isn’t enough.
- How do you cut through the noise, attract your ideal customers, and build a brand that truly reflects the unique essence of your restaurant?
- Can you ensure your hard work translates into a thriving, profitable business?
This Is Where Strategic Hospitality Branding Becomes Crucial.
- We help to brand your restaurant effectively from the ground up.
- Custom restaurant branding will revitalize your image if you are a legacy brand.
- Brand strategy takes out the guess work and gives you the perfect recipe for a profitable hospitality venture.
- Operate and make decisions based on facts, not assumptions.
- Be ready with a brand that will scale.
Full-Service Branding, No Prep Required.
A good brand turns heads— a great one fills seats.
We’re here to help you craft a tasty restaurant identity that creates loyal guests and keeps them coming back for more. Whether you’re opening your first spot or dreaming up your next big concept, let’s make sure your branding does the heavy lifting (and looks damn good doing it).
You bring the recipe—we’ll make it unforgettable.
Imagine your restaurant…
- With a logo and branding that instantly identifies you—clean, memorable and made to stand out in a crowd. People will be saying “Oh yeah, I’ve heard of that place.”
- Featuring a menu that does more than list dishes—it subtly guides guests toward your most profitable items and keeps them curious for more.
- Showing up with style at every touchpoint—your website, socials, space, and even your staff uniforms—all working together like a well-run kitchen.
- Attracting the kind of customers who don’t just dine—they rave, return, and rep your brand like superfans.
This vision isn’t far-fetched—it’s just a few smart moves away. We know how to turn restaurant brands into something people feel, remember, and come back for.
Let’s Go From Guesswork to Guest Magnet: Book A Free Audit Call Now
Hospitality Branding Is What We Do
We Are Strategy-Driven • We Are Branding Experts • We Know Hospitality • We Know Franchises • We Know Start-Ups • We Know Multiple Location • We Know Mom & Pop
We Help With…

Concept & Development
Stuck on a name? Not sure about your concept? We’ve got you. We’ll help you create a brand foundation that’s clear, compelling, and ready to grow.

Logo Design
Your logo is the face of your brand—we’ll make sure looks good, stands out in a crowd and is built to last. From signage, to menus, to merch, it will make a lasting impression.

Brand Identity Development
We create the full meal—colors, type, tone, and style—that ties everything together, from your menu to your host stand to your Instagram feed.

Menu Engineering
Your menu is a powerful sales tool. We go beyond aesthetics to engineer menus that strategically increase average checks and maximizing profitability.
Doing double our average nightly sales...
"We own 6 different bars in Southern California and The Hula Hula Room has been consistently doing double our average nightly sales since we opened. We have never had a line to get in at any of our establishments until now. The community is thrilled we are here. All the planning and brand strategy work has paid off. It’s clear we are making a connection with our target audience. The sales numbers speak for themselves."It all feels real now, it feels like my vision...
"This brand is the backbone of my business. Before working with Stellen Design, I knew what I wanted the restaurant to be, but I had no way of articulating that to my staff. It all feels real now, it feels like my vision."Our cocktail bar is killing it on the weekends...
“Stellen Design nailed the bar branding for The Fox Den. Their work, from the logo to the fun fox mural, perfectly captured our vision. Now, our cocktail bar is killing it on weekends and buzzing during the week. Their hospitality branding really helped make The Fox Den a neighborhood hit!”You Bring the Passion, We Bring the Strategy
We get the hustle of hospitality— the late-night idea scribbled on a coaster, the rush before doors open, the dream of seeing a full house night after night. We’re more than designers; we’re your branding chefs, here to whip that spark of a concept into a brand guests crave.
From first-time restaurateurs plotting their debut to seasoned groups adding location #20, we’ve teamed up with owners just like you to nail the vision, attract the right crowd, and build identities tough enough to outlast food fads.
Opening a neighborhood gem, growing a franchise empire, or giving an existing concept fresh flavor? Pull up a chair. We’ll guide every step—so your brand feels as unforgettable as the dishes you serve.