Winter DROP-IN Work Week at Underbelly
A few months ago I was given the opportunity to travel to Salt Lake City, work remotely from another creative agency, and speak on a panel in front my design peers. Sounds amazing, right?! And it was!! In 2017, I attended Epicurrence, a creative meet-up…
What is BRANDING?
We have recently had a lot of clients approach us for help designing a logo, and while we love doing logo work, it’s important to realize that a proper logo requires a lot of work on the branding side, too. When we design a logo,…
Death to FAST FASHION
I know the title of this post might seem unusual coming from a branding studio that focuses on fashion-based business, but I find the matter too important to not shed some light on it. I grew up wanting nothing more than to be a fashion…
Balance: The Rule of 888
Balance is one of the most underrated things in life today. I think it has become a word that gets thrown around but never taken too seriously. Last year I went to a design conference and saw my now-friend, Mark Hemeon, speak. Instead of talking…
Multidimensional Window Displays
Everyone has enjoyed the simple pleasure of window shopping at least once in their lives. Fashion merchandisers magnificently display their beautiful products in a way that could send any passerby into a trance — and that’s exactly what stores want these displays to do. In…
Colors For Fitness Branding
Color psychology is a branding concept that has subtly been apart of the consumer experience for longer than most people realize. At its scientific base, color psychology is the idea that certain colors coordinate with an emotion or group of related emotions. Bright tones, like…
9 STEPS TO LAUNCH A SUCCESSFUL BRAND
In the technology and internet age we’re living in, it’s now easier than ever to launch your own brand. With nearly free social media tools like Instagram and Facebook, getting your product or company out into the public is accessible to anyone. However, putting your…
California Pizza Kitchen
It’s always fun to work with an existing brand that is well-known and loved, and I recently had the pleasure of helping California Pizza Kitchen as additional support for their design team during a period of an overload of creative projects. CPK, as the brand…
Why Is Picking a Color for Your Brand SO Important?
Colors are much more to us than just colors—you might not realize it, but colors evoke emotion. When picking a color for your brand, it is key to choose a color that relays the message of your brand. Do you want to be known as…
Classic Holiday Commericals
The holiday season is a great opportunity to connect with your customers in a memorable, impactful way, but often it can be difficult to settle on a brand message that really resonates with your target audience. In my experience, I’ve found that the less-is-more approach…
Epicurrance: A truly EPIC adventure
the second to last speaker on the second day was a no-show. So, the conference had freelance designer Dann Petty fill in. Dann spoke about many of the same issues I face as a freelancer: stress of dealing with multiple clients, insecurities about where your…
The Neon Bone Yard
Recently, I was passing through Las Vegas on my way to Utah, and a friend I was with suggested we go to the Neon Bone Yard. I have to admit, I wasn’t sure what this neon museum was all about. At first I thought, “oh…
