Colors For Fitness Branding
Color psychology is a branding concept that has subtly been apart of the consumer experience for longer than most people realize. At its scientific base, color psychology is the idea that certain colors coordinate with an emotion or group of related emotions. Bright tones, like…
9 STEPS TO LAUNCH A SUCCESSFUL BRAND
In the technology and internet age we’re living in, it’s now easier than ever to launch your own brand. With nearly free social media tools like Instagram and Facebook, getting your product or company out into the public is accessible to anyone. However, putting your…
California Pizza Kitchen
It’s always fun to work with an existing brand that is well-known and loved, and I recently had the pleasure of helping California Pizza Kitchen as additional support for their design team during a period of an overload of creative projects. CPK, as the brand…
Why Is Picking a Color for Your Brand SO Important?
Colors are much more to us than just colors—you might not realize it, but colors evoke emotion. When picking a color for your brand, it is key to choose a color that relays the message of your brand. Do you want to be known as…
Classic Holiday Commericals
The holiday season is a great opportunity to connect with your customers in a memorable, impactful way, but often it can be difficult to settle on a brand message that really resonates with your target audience. In my experience, I’ve found that the less-is-more approach…
Epicurrance: A truly EPIC adventure
the second to last speaker on the second day was a no-show. So, the conference had freelance designer Dann Petty fill in. Dann spoke about many of the same issues I face as a freelancer: stress of dealing with multiple clients, insecurities about where your…
The Neon Bone Yard
Recently, I was passing through Las Vegas on my way to Utah, and a friend I was with suggested we go to the Neon Bone Yard. I have to admit, I wasn’t sure what this neon museum was all about. At first I thought, “oh…
Reykjavik Roasters: a great little spot!
We love it when we find plain, well thought out shops and cafes. Reykjavik Roasters is just that: a mellow, simple, some may even say hipster, coffee shop that we loved. The logo is minimalistic and well designed, and matches the vibe of the interior…
European Logo Inspiration
Recently I spent two weeks traveling though Europe. Some the cities we covered were Reykjavik, Berlin, Brussels, and Brugge, with a few others in between. I was inspired by so many things, but these are just a few logos and marketing items that caught my…
Creative Menus
If you have been following our blog, I am sure you have seen we are still raving about our finds in Europe. One thing that kept catching our eye was unique and different ways of presenting menus. We saw everything from a few leather bound…
Belgium Chocolate: beyond an art form
Yes, besides waffles and beer, Belgium is world renowned for its chocolate, and yes it’s beyond amazing. More than just tasting great, the Belgians have turned chocolate making into a true art form. On my recent travels to Brussels and Brugge, I was drawn into…
Berlin Street Art To See
On a recent trip to Berlin, I found myself awe inspired by the abundance of talent creating beautiful art throughout Berlin. Not only is there the East Side Gallery, part of the Berlin wall that was repurposed in the ‘90s to serve as canvases for…
