What is Brand Strategy?
What is Brand Strategy? If you clicked on this article there is a good chance you are wondering what brand strategy is right?? I know, it’s a set of simple yet loaded words. Both can mean a lot of things… brand alone gets misused all…
What is a Brand Guide and Why Do You Need It?
What is a brand guide or style guide? If you are wondering what a brand guide or style guide is, look no further. Not only will I break it down for you but I will share why it matters, why you need one, and…
What other creatives do you need to support your brand?
What assets do you need to support your brand? So if you have been following along you now know that most of the “Brand” work is done before any of the creative work and you know what goes into making an original logo… but what…
How to start a logo design?
How to start a logo design? So you are wondering how to start a logo design? Well the first step is actually to do what I call a “discovery” or a “brand strategy”. To find out more about a brand discovery and how crucial…
What is a brand discovery??
If you have ever watched a courtroom drama, I am sure you have heard of the term “discovery”… but what is a brand discovery?? Well to be honest, a brand discovery is the most important step in building a brand. Most people think, well…
Lifestyle Product Photography Tips That Can Boost Your Online Sales
Are you an owner of an ecommerce site? Then you definitely should understand the value of lifestyle product photography as it can dramatically boost your overall online selling that no other can do in such a way! I’d say it should be your best way…
Logo Designs That Scale
Logo designs that scale are invaluable to a company. When it comes to logo design, scale is one of, if not the most important thing. I have touched base on scale in articles before but I think it’s worth taking a deep dive into the…
3 Qualities of a Great Logo
Your logo is a visual representation of your brand, why not have a great logo! It’s the symbol your audience will associate with who you are, and what your business represents. There are three key qualities that make a logo great, and you should take…
How Much Should A Logo Cost
Wondering how much should a logo cost? Your logo is your identity. It’s the first thing a potential customer sees, and the thing with which they’ll associate your business. It’s critical to get it right – to have it be truly representative of you and…
Our Top 5 Logo Design Pro-tips
We all have a bank of memorized logos in our minds–the big names that we recognize at the quickest glance. This, of course, is not an accident. Any good logo is created with thought and purpose. It is made to be recognizable and iconic. A…
