The Power of Packaging

Packaging updates or changes are a great way to help increase sales. When new products hit the shelves, your product can get lost in the mix, but making subtle changes or updates to your packaging can help ensure your product stands out. One of the…

What is a Logo Set?

When working with a graphic design firm to create a logo for your brand, your designer should present you with a logo “comp.” In design speak, a comp, short for “comprehensive layout” or just “comprehensive,” is a layout of a proposed design to be reviewed…