Branding Spotlight: Rye
A few month back while I was in Salt Lake City, Utah for a design meet-up, I was able to tour some of the most eloquently-branded coffee shops and restaurants I have ever seen. As a resident of Los Angeles, I was a little surprised…
What is a Style Guide or Brand Guide?
A style guide is the user manual for your brand. Sounds simple enough, right? But why do you need a user manual for your brand? You would be surprised to know how important it is to have a style guide. The idea behind the guide…
What is a Customer Profile?
A customer profile is the most important step in establishing your fundamental brand. Think of it as a blueprint—it forms the foundation from which to build your brand image. Knowing who you are serving is critical for the success of your business. How can you…
What is BRANDING?
We have recently had a lot of clients approach us for help designing a logo, and while we love doing logo work, it’s important to realize that a proper logo requires a lot of work on the branding side, too. When we design a logo,…
Colors For Fitness Branding
Color psychology is a branding concept that has subtly been apart of the consumer experience for longer than most people realize. At its scientific base, color psychology is the idea that certain colors coordinate with an emotion or group of related emotions. Bright tones, like…
9 STEPS TO LAUNCH A SUCCESSFUL BRAND
In the technology and internet age we’re living in, it’s now easier than ever to launch your own brand. With nearly free social media tools like Instagram and Facebook, getting your product or company out into the public is accessible to anyone. However, putting your…
Why Is Picking a Color for Your Brand SO Important?
Colors are much more to us than just colors—you might not realize it, but colors evoke emotion. When picking a color for your brand, it is key to choose a color that relays the message of your brand. Do you want to be known as…
Classic Holiday Commericals
The holiday season is a great opportunity to connect with your customers in a memorable, impactful way, but often it can be difficult to settle on a brand message that really resonates with your target audience. In my experience, I’ve found that the less-is-more approach…
European Logo Inspiration
Recently I spent two weeks traveling though Europe. Some the cities we covered were Reykjavik, Berlin, Brussels, and Brugge, with a few others in between. I was inspired by so many things, but these are just a few logos and marketing items that caught my…
Is it Time To Change Your Logo?
When people think of branding many undoubtedly immediately conjure up images of logos. A logo is easily the most iconic and striking facet of a marketing campaign, but often times they can be somewhat problematic. While logos are not necessarily moneymakers they are absolutely the…
