What is Brand Purpose:
The Orbit Path of Your Business What is Brand Purpose? Google states their purpose is “to organize the world’s information and make it universally accessible and useful.” Walmart’s purpose is “saving people money so they can live better.” And Facebook: “To give people the…
How You Know it’s Time to Rebrand Your Business
Branding is a process. Developing a brand identity takes time and care. It should clearly communicate your business’s values, and it should be easy to recognize and remember. Growing and nurturing that connection with your target market takes patience, perseverance and authentic connection. So how…
Why Color Mode Matters in Design: RGB vs CMYK
RGB vs CMYK and why color mode matters in design. You’ve carefully selected your brand colors, designed your logo, and are now ready to introduce your brand to the world, but you likely haven’t considered that in order to keep it consistent, you will need…
4 Graphic Design Tips for a Timeless Logo and Brand
Creating a logo that will stand the test of time is easier said than done, we have created a list of 4 Graphic Design tips for a timeless logo and brand. Your logo is a key feature of your brand identity. It’s the visual representation…
Why Simple Branding is Best
In an age where life moves fast and most everything is at our fingertips, it’s tempting for a new business to be all things to all people, but the truth is that a business will only succeed in the long term when it focuses on…
What Is “Brand”?
I often find myself talking about “Brand” like everyone and their mom should know what “brand” is, but then one day my mom actually asked me, “What is ‘Brand?’” Everyone knows what brands are—Nike, Kitchen-Aid, Starbucks—but not everyone understands what “Brand” is. At Stellen Design,…
5 Steps to Brand a Business
I talk about brand effortlessly in my line of work, but I thought it would beneficial for others if I shared our six-step process on how to brand a business. Step 1: Identify your target customer: This is huge, everyone!! DO NOT skip this step….
Brands Who Have Nailed 2018’s Biggest Design Trends
Trends are of the utmost importance in the graphic design world, especially for businesses and entrepreneurs who want to portray themselves as hip and up-to-date to their potential customers. 2018 has been a year for a number of exciting graphic design trends thus far, and…
Project Showcase: Caneel
We started working with Dr. Caneel Joyce, a sought-after speaker, women’s movement maker, and startup culture builder a little over a year ago. She has consulted with some of the world’s most transformative entrepreneurs, including leaders at Snap, Slack, Amazon, Scopely, and numerous early-stage startups…
What is a Logo Set?
When working with a graphic design firm to create a logo for your brand, your designer should present you with a logo “comp.” In design speak, a comp, short for “comprehensive layout” or just “comprehensive,” is a layout of a proposed design to be reviewed…
