Is Your Logo Design Your Brand?
Is your logo design your brand? No. As much as we think a logo is your brand it’s actually just a small part of your brand. As a branding agency we get a lot of inquiries for logo design, and while we love designing logos…
Is green a good brand color?
Picking a brand color is a little more complex than looking at a rainbow and pointing to the color you like best… Now is green a good brand color?? Believe it or not, there is a science to the way people perceive and respond to…
Branding Agency in Los Angeles
Let’s take a moment and talk about the phrase “Branding Agency in Los Angeles”… if you are looking for someone to help your brand your new business and are local to Los Angeles or the surrounding areas, there is a good chance you have googled…
The History of Logo Design
I know you might not see a religious symbol as a logo… but really isn’t the star of David or the christian cross a logo?? A logo after all is an identifying mark. Those symbols were and still are used to identify a person with…
What is Logo Design
Logo design is something that is very near and dear to my heart. Prior to starting my branding agency I worked in-house for a few different companies in the art department. I used existing logos and brand guides to create marketing material and the occasional …
Logo Designs That Scale
Logo designs that scale are invaluable to a company. When it comes to logo design, scale is one of, if not the most important thing. I have touched base on scale in articles before but I think it’s worth taking a deep dive into the…
What is your brand font saying about your business?
When it comes to choosing a brand font, it might seem like a quick and easy decision. But the truth is, selecting a brand font is a HUGE deal. Fonts are a very subtle, subconscious way of telling your audience who you are and what…
Why is brand consistency so important?
I talk about brand consistency on the blog a lot because I firmly believe that consistent brand imaging is so important, and yet so often overlooked! Any time I see an example of a company with conflicting or inconsistent design choices, it just reaffirms to…
3 Qualities of a Great Logo
Your logo is a visual representation of your brand, why not have a great logo! It’s the symbol your audience will associate with who you are, and what your business represents. There are three key qualities that make a logo great, and you should take…
Hungry Colors: Red and Yellow
There are many theories of what colors make us experience what emotions. In particular, red and yellow are known as hungry colors. The psychology behind color has been documented for years, with the earliest reference dating back to the 1400s. It’s widely accepted that warmer…
