The History of Logo Design
I know you might not see a religious symbol as a logo… but really isn’t the star of David or the christian cross a logo?? A logo after all is an identifying mark. Those symbols were and still are used to identify a person with…
What is Logo Design
Logo design is something that is very near and dear to my heart. Prior to starting my branding agency I worked in-house for a few different companies in the art department. I used existing logos and brand guides to create marketing material and the occasional …
Logo Designs That Scale
Logo designs that scale are invaluable to a company. When it comes to logo design, scale is one of, if not the most important thing. I have touched base on scale in articles before but I think it’s worth taking a deep dive into the…
What is your brand font saying about your business?
When it comes to choosing a brand font, it might seem like a quick and easy decision. But the truth is, selecting a brand font is a HUGE deal. Fonts are a very subtle, subconscious way of telling your audience who you are and what…
Why is brand consistency so important?
I talk about brand consistency on the blog a lot because I firmly believe that consistent brand imaging is so important, and yet so often overlooked! Any time I see an example of a company with conflicting or inconsistent design choices, it just reaffirms to…
3 Qualities of a Great Logo
Your logo is a visual representation of your brand, why not have a great logo! It’s the symbol your audience will associate with who you are, and what your business represents. There are three key qualities that make a logo great, and you should take…
Hungry Colors: Red and Yellow
There are many theories of what colors make us experience what emotions. In particular, red and yellow are known as hungry colors. The psychology behind color has been documented for years, with the earliest reference dating back to the 1400s. It’s widely accepted that warmer…
How Much Should A Logo Cost
Wondering how much should a logo cost? Your logo is your identity. It’s the first thing a potential customer sees, and the thing with which they’ll associate your business. It’s critical to get it right – to have it be truly representative of you and…
Our Top 5 Logo Design Pro-tips
We all have a bank of memorized logos in our minds–the big names that we recognize at the quickest glance. This, of course, is not an accident. Any good logo is created with thought and purpose. It is made to be recognizable and iconic. A…
What is Brand Purpose:
The Orbit Path of Your Business What is Brand Purpose? Google states their purpose is “to organize the world’s information and make it universally accessible and useful.” Walmart’s purpose is “saving people money so they can live better.” And Facebook: “To give people the…
