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What is Brand Purpose:

The Orbit Path of Your Business   What is Brand Purpose? Google states their purpose is “to organize the world’s information and make it universally accessible and useful.” Walmart’s purpose is “saving people money so they can live better.” And Facebook: “To give people the…

What Is “Brand”?

I often find myself talking about “Brand” like everyone and their mom should know what “brand” is, but then one day my mom actually asked me, “What is ‘Brand?’” Everyone knows what brands are—Nike, Kitchen-Aid, Starbucks—but not everyone understands what “Brand” is. At Stellen Design,…

Project Showcase: Caneel

We started working with Dr. Caneel Joyce, a sought-after speaker, women’s movement maker, and startup culture builder a little over a year ago. She has consulted with some of the world’s most transformative entrepreneurs, including leaders at Snap, Slack, Amazon, Scopely, and numerous early-stage startups…

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