What Is “Brand”?
I often find myself talking about “Brand” like everyone and their mom should know what “brand” is, but then one day my mom actually asked me, “What is ‘Brand?’” Everyone knows what brands are—Nike, Kitchen-Aid, Starbucks—but not everyone understands what “Brand” is. At Stellen Design,…
5 Steps to Brand a Business
I talk about brand effortlessly in my line of work, but I thought it would beneficial for others if I shared our six-step process on how to brand a business. Step 1: Identify your target customer: This is huge, everyone!! DO NOT skip this step….
Graphic Design In India
When you think of leaders in graphic design, India probably isn’t the first country that comes to mind. Of course, India is known for a lot of great things: the Taj Mahal, Bollywood, tikka masala… but, on a recent trip, I was surprised to see…
Project Showcase Gabi James
he and his wife opened up Gabi James, a Spanish and French costal-inspired restaurant with a true California flair in the beach community of Redondo Beach. The restaurant space was previously another restaurant owned by my client’s family, so a total rebrand was required to…
Visit The MOCA on Grand in Los Angeles
The Museum of Contemporary Art in Los Angeles, or MOCA, as it’s often called, was established in 1979 but didn’t open at its location on Grand Ave until 1986. It sits adjacent to the Walt Disney Concert Hall in the heart of downtown Los Angeles…
Brands Who Have Nailed 2018’s Biggest Design Trends
Trends are of the utmost importance in the graphic design world, especially for businesses and entrepreneurs who want to portray themselves as hip and up-to-date to their potential customers. 2018 has been a year for a number of exciting graphic design trends thus far, and…
Project Showcase: Caneel
We started working with Dr. Caneel Joyce, a sought-after speaker, women’s movement maker, and startup culture builder a little over a year ago. She has consulted with some of the world’s most transformative entrepreneurs, including leaders at Snap, Slack, Amazon, Scopely, and numerous early-stage startups…
The Power of Packaging
Packaging updates or changes are a great way to help increase sales. When new products hit the shelves, your product can get lost in the mix, but making subtle changes or updates to your packaging can help ensure your product stands out. One of the…
What is a Logo Set?
When working with a graphic design firm to create a logo for your brand, your designer should present you with a logo “comp.” In design speak, a comp, short for “comprehensive layout” or just “comprehensive,” is a layout of a proposed design to be reviewed…
Successful Rebrand: Miller Lite
Here at Stellen Design, we are big believers in the idea that less is more, simple speaks, and original is always cool. Miller Lite has nailed this theory in their rebrand. It’s been a few years now since they went back to the original can…
Branding Spotlight: Rye
A few month back while I was in Salt Lake City, Utah for a design meet-up, I was able to tour some of the most eloquently-branded coffee shops and restaurants I have ever seen. As a resident of Los Angeles, I was a little surprised…
What is a Style Guide or Brand Guide?
A style guide is the user manual for your brand. Sounds simple enough, right? But why do you need a user manual for your brand? You would be surprised to know how important it is to have a style guide. The idea behind the guide…
