Body Glove International reached out to us in need of an activewear logo lock up for a sub line of activewear with pro surfer Tatiana Weston-Webb. The logo needed to accommodate both the body glove logo and the name of the collection.
Creating logo design lock ups for existing brands needs to be done carefully. It’s different process than creating a logo from scratch. When it’s a sub brand it needs to complement and work with the existing brand logo.
For Tai’s Sanctuary we ended up going with a clean sans serif word mark paired with the classic Body Glove badge.
After creating a variety of options, we laid out a digital web ad to promote the new line.