Geometric Layering
It’s no secret that graphic design experts are always looking for the next big thing in modern design. Ever since it was introduced by Google’s Material Design, layering shapes and elements in unconventional ways has been a growing trend. This technique is called geometric layering,…
The Unicorn Craze
The Unicorn craze — a trend known for bright, pastel colors, iridescent gems and everything sparkling — made an extravagant entrance into the consumer world this year. The trend has been used by well-known brands, like the Unicorn Frappuccino at Starbucks, but it’s not just…
Is it Time To Change Your Logo?
When people think of branding many undoubtedly immediately conjure up images of logos. A logo is easily the most iconic and striking facet of a marketing campaign, but often times they can be somewhat problematic. While logos are not necessarily moneymakers they are absolutely the…
Facebook For Your Business
At Stellen we often preach the importance of having a strong social media presence to help increase visibility and awareness for your company. Obviously, Facebook may just be the King of social media, so your efforts to establish this presence could start right there. Creating…
The Minimalism Movement
When it comes time to rebrand your company and website every business owner needs to first ask what am I trying to convey and how am I going to do that. There are a number of different styles and methods one could adopt to give…
Spring Has Sprung
Spring has officially sprung and for those of us in Southern California it, for once, actually means something, as we finish what felt like a real winter. Rather than the only change being the temperature jumping from 67 to 72, it might actually mark the…
Red and Yellow: Why You’re Lovin’ It
The crew here at Stellen always likes to follow up. So when we put up that neat graphic about how the color spectrum can influence customers we figured we should put up some evidence with it. You know, just in case you didn’t believe us….
Design KUDOS
We here at Stellen occasionally like to recognize others in our field of design and branding when they create something that is in our opinion genius. Genius for us isn’t defined by some achievement of staggering artistic display, but rather is much more simple, a…
24 Questions To Ask Yourself Before You Launch
Want to start a brand but don’t know where to start?? Just reference this trusty checklist to make sure you are well prepared! We don’t mean to overwhelm you here, just want to make sure you are prepared with all the branding tools you will…
Time For The Bill
Stellen encourages all veteran or aspiring restaurateurs to realize that when creating an image for your restaurant, no detail is too minimal or insignificant. The aesthetic you create is not just about those things you can see throughout the meal, the art, the lighting, the…
Check Yo Self Before You Post Yo Self
Social media can be a daunting task when piled on top your daily responsibilities. Some times people post just to post and don’t always find the material for their brand. While we encourage all our clients to work with a professional team or at least…
The Soul Addiction
Have you ever stopped to think about what makes your favorite brand so addicting? In the past, simply owning merchandise or products with a brand’s logo was enough to keep customers coming back for more. However, chances are just the logo isn’t what makes you…
