The Blueprint

stellen design apparel graphic_BPLA blueprint_3 Pricing Poster blueprint_6 The Blueprint Packet BPLA_SITE_1
stellen design apparel graphic_BPLA
blueprint_3
Pricing Poster
blueprint_6
The Blueprint Packet
BPLA_SITE_1

The Blueprint is a unique fitness and training facility in Torrance, CA that specializes in circuit group training. They work with a wide range of clients–from average joes to professional athletes. 

Kyle, the owner of The Blueprint, came to us with no more than a logo mark and asked us to help him build his brand. In the fitness world, it’s very important you are telling the right story. Fitness branding is crucial. The spectrum between the UFC loving, iron pumping kind and the yoga enthusiast is huge. Without seeing a place in person, the marketing materials and visuals are all your potential client has to form an opinion on your establishment. Are they going to feel motivated and want to join? Or intimidated and go elsewhere? 

For The Blueprint we wanted the aesthetic to be modern and fresh with a minimalist approach. By zeroing in on The Blueprint’s story and utilizing the versatile black and white color palette, we were able to develop a cool, modern brand that appeals to the full scope of their target market. We defined branded fonts, designed a myriad of promotional creatives, and all other creative collateral the client needed including a website and apparel graphics.

Services

Branding

Print Design

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Carolina Vangilder of Stellen Design Branding Agency in Los Angeles CA
Carolina Van Gilder
Project manager / Assistant
The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.
Réka Juhász (ray-ka u-has)
Contract Designer

Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.

Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.