California Pizza Kitchen, or CPK for short, contracted us to help design the graphics for their CPK Rewards program. The scope of the project included app screens, email sequences, a landing page, and printed materials.
This design project was a lot of fun for us. We were we were able to utilize a new creative direction since we were promoting the app instead of food. When exploring a new direction it can be challenging to find a balance between fitting the existing brand aesthetic while also standing out from other campaigns. For the CPK rewards design we utilized a sunburst element to draw attention to the “new” rewards program and their branded yellow color to create a vibe that was familiar, but also exciting and energetic.
- App Design
- Website Design
- Email Design
- Print Design