CPK Rewards

California Pizza Kitchen, or CPK for short, contracted us to help design the graphics for their CPK Rewards program. The scope of the project included app screens, email sequences, a landing page, and printed materials. 

This design project was a lot of fun for us. We were we were able to utilize a new creative direction since we were promoting the app instead of food. When exploring a new direction it can be challenging to find a balance between fitting the existing brand aesthetic while also standing out from other campaigns. For the CPK rewards design we utilized a sunburst element to draw attention to the “new” rewards program and their branded yellow color to create a vibe that was familiar, but also exciting and energetic.

Words From Our Client

“Jordis is an exceptional creative director. I have worked with many designers, and Jordis really understands the process of discovering a brand’s voice up front, so that her work represents the needs of her clients. She has managed freelance projects as well as worked as part of our extended family at California Pizza Kitchen on a retainer basis for several years, and I would highly recommend her to anyone that asks.”

Nathan Dail

Marketing Director CPK


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Mobile App Design

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Carolina Vangilder of Stellen Design Branding Agency in Los Angeles CA
Carolina Van Gilder
Project manager / Assistant
The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.
Réka Juhász (ray-ka u-has)
Contract Designer

Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.

Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.