CPK Rewards

California Pizza Kitchen, or CPK for short, contracted us to help design the graphics for their CPK Rewards program. The scope of the project included app screens, email sequences, a landing page, and printed materials. 

This design project was a lot of fun for us. We were we were able to utilize a new creative direction since we were promoting the app instead of food. When exploring a new direction it can be challenging to find a balance between fitting the existing brand aesthetic while also standing out from other campaigns. For the CPK rewards design we utilized a sunburst element to draw attention to the “new” rewards program and their branded yellow color to create a vibe that was familiar, but also exciting and energetic.

Services 

  • App Design
  • Website Design
  • Email Design
  • Print Design

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