Sage Gracie

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The Problem

Sage of Sage Gracie Interior Design started her business off like most and used a logo designed on a website builder… After hitting a point in her business when she needed something more original and more reflective of the type of clients she wanted to work with, she knew it was time for more.

While she is based in the beach communities of Los Angeles, she did not want to work on the typical California Beachy home. She wanted to do more dark and opulent stuff. We partnered on Fox & Farrow together and she mentioned that was one of the few projects she has worked on that felt like what she really wanted to do.

How We Helped

Through our discovery process we learned Sage has a more unique and opulent style. She likes darker tones and more ornate details. While she still understands the California look, she can put a very cool spin on it.

We crafted a wordmark logo that was reflective of her ornate style. We chose to use an off black and a light cream for her brand colors instead of true black and true white. This helped give the brand that subtle edgy, yet warm vibe.

The Result

Sage is booking more of they types of projects that she wants to work on and stands out amongst the sea of white background and simple black logo California interior designers.

Words From Our Client

“When I saw the discovery board, I literally had chills. This logo just feels so right for my business and so reflective of my work. It has helped me define myself as a designer and differentiate myself from my competitors “

– Sage Allard / Owner

Services

Logo Design 

 

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Carolina Vangilder of Stellen Design Branding Agency in Los Angeles CA
Carolina Van Gilder
Project manager / Assistant
The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.
Réka Juhász (ray-ka u-has)
Contract Designer

Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.

Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.