Taylor Flooring

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The Problem

Taylor Flooring is a professional flooring company in the beach community. The business owner, Kyle Taylor, is a retro loving, colorful person with quite the personality. We needed a brand identity that looked professional yet still captured the vibe of Kyle himself.

How We Helped

We started with a black and white design. The angular letters in Taylor lended themselves nicely to the angular patterns of hardwood floors. Once we had the design down, we added in a warm, wood, and retro inspired color pallet.

The Result

Our client now has a brand identity that is polished and professional yet still feels like “him” giving him the confidence to grow and scale his business.

 

Services

Logo Design 

 

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Carolina Vangilder of Stellen Design Branding Agency in Los Angeles CA
Carolina Van Gilder
Project manager / Assistant
The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.
Réka Juhász (ray-ka u-has)
Contract Designer

Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.

Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.