Branding Packages
Brand Packages
Brand packages include both brand strategy and brand identity design. Our brand packages are tailored to driven entrepreneurs, start ups, and growth focused businesses.
Our process is pragmatic
We start with a plan; a blueprint. We build from the ground up in a strategic manner laying a strong and foundation for your brand. Brands are not surface level and we build from the bottom up. We have a proprietary frame work and process to turn your idea into a profitable brand. Brand Strategy first, then brand identity.
Phase 1: Discovery & Strategy
- We ask questions... some might not seem relevant, but trust us, these questions tell us a lot! We will guide you during our workshop sessions to find out what your brand should be.
- We compiled our findings from the workshop with an audit of your industry to put together what is called a “discovery doc". This doc will serve as a roadmap throughout our engagement.
- This step ensures we are both on the right path and will lead to a successful outcome.
Phase 2: Design
- We start all our designs with rough hand sketches before moving to the computer and are open to share with you.
- We make a mess (like the kid in art class with paint everywhere), then we pull out the best, we will present them with contextual applications.
- During phase two we will outline your brand story.
Phase 3: Expansion
- We trouble shoot your selected logo and make sure it will scale and work in all applications your brand needs.
- We start to build out your other supporting brand creatives and refine the brand strategy.
- Throughout this step we reference our brand strategy to make sure we are on track for your brand.
Phase 4: Document & Deliver
- Just handing over a brand doesn't work for us. While we know how to utilize a brand, it's unfair to assume that you and your team will know the same. We create a detailed brand guide for you including all your brand strategy, all our branding work, and creative assets documented.
- At the end of our engagement we will send you a link to download your files. We will have an official off boarding call to review the deliverables and make sure you feel confident in utilizing the brand!
- You feel confident and are ready to share your kick ass brand with the world.
Brand Package Essential Deliverables
Customer Archetype
Let’s get to know your users. Here we will define your primary and secondary customers, learn about their lifestyle, challenges and pain points. Then we synthesize these into profiles that your team can reference for all brand & marketing efforts. Customer Archetype = Super Fan!
Competitive Audit
We’ll conduct a brand analysis of what your competitors are doing within your market. Competitive audits allow us to define a unique position within your market. This will help us identify opportunities to differentiate.
Brand Strategy
Brand strategy is how we will connect your brand to your customer archetype. We will work with you to define your brand by identifying your brand archetype, voice & tone, look & feel, and defining statement. All of this comes together to create your brand story.
Brand Direction
The brand direction is presented with style suggestions that are a visual encapsulation of your brand’s voice, tone, look and feel. This essential step will help us set the direction for the visual identity. This step gives us a visual reference we will use throughout the brand identity design process.
Logo Design/ Type/ Color
We’ll present initial logo concepts with contextual applications. Then we’ll help you decide on a single direction and refine. Once the logo is finalized we will curate the perfect type faces to accent your logo and present color pallets that will work for your brands specific goals.
Brand Guide
To help ensure brand consistency, we’ll craft a living document containing guidelines for the brand. We include key branding take aways, brand voice, logo usage, color palette, typography, photography style and integration, and all supporting elements.
Brand Collateral
We price all projects individually. Every project requires a unique set of deliverables based on the clients needs. Here is a list of common collateral included in our packages:
- Business Card
- Brochure
- Email Templates
- Social Media Branding
- Social Media Templates
- Interior & Exterior Signage
- Press Kits
- Vehicle Wraps
- Environmental Design
- Way-finding Signage
- Course Templates
- Packaging
- Web Banners / Ads
- Stationery
- Service Menus
“10/10 experience! The whole team was awesome, super simple and streamlined to work with, and I am left absolutely stoked with the results. thank you!”
Josh Church
Edge Theory Labs, California
Value
While all projects are custom quotes to fit your needs we start with one of our base packages. This is to give you an idea of the scope and timeline. All branding packages include the essentials and brand collateral that is needed for your brand.
Starter Brand
This package is designed to get up and running and feeling legit! The starter package is designed as a foundation you can build onto later. We do light brand discovery & strategy and the essential creatives. You can expect:
- (2) 1.5 Hour Brand Strategy Workshops
- 1 User Interview Conducted By Us
- Research, Discovery, Audit
- 1 Customer Archetype
- 1 Brand Archetype
- We Are Statements
- Core Values
- Brand Direction
- 2 Logo Designs with Applications
- 2-3 Brand Collateral Assets
- 10 Page Brand Guide
- 2 Hours of Meeting & Consulting Time
Duration: 4 weeks
Brand Experience
This package is designed for businesses in growth mode. Our brand experience includes a full brand strategy. We will conduct our brand strategy work prior to any creatives to ensure we are working in the right direction:
- (2) 2.5 Hour Brand Strategy Workshops
- 3 User Interviews Conducted By Us
- Research, Discovery, Audit & Competitive Analysis
- 2 Customer Archetypes
- 1 Hour Brand Archetype Session
- We Are Statements
- Core Values
- Brand Positioning
- Brand Voice
- 2 Brand Directions
- 2 Logo Designs with applications
- 4-5 Brand Collateral Assets
- 20 Page Brand Guide
- 4.5 Hours of meeting & consulting time
Duration: 8 weeks
Big Build
The name says it all…our big build is for clients who need it all! We go deep and come up with a custom brand strategy for your business, we then assess the creatives needed and executed. You will be well equip with:
- (3) 3 Hour Brand Strategy Workshops
- 7 User Interviews Conducted By Us
- User Survey
- Research, Discovery, Audit & Competitive Analysis
- 3 Customer Archetypes
- Brand Archetype Session & Custom Blend
- We Are Statements
- Core Values
- Brand Positioning
- Brand Voice
- Mission Statement
- 3 Brand Directions
- 3 Logo Designs with Applications
- 7+ Brand Collateral Assets
- 40 Page Brand Guide
- Unlimited Meeting / Consulting Time
Duration: 3 months
After our engagement...
Let's keep the party going!
- Retainer Clients: Become a retainer client of Stellen Designs and you will have time on our calendar every month! We act as your internal design team giving up top quality work at the fraction of the cost of hiring a full time employee. We work with brands like California Pizza Kitchen and Juice It Up! on a retainer basis. Retainers start at 1,000 a month but space is limited. If you want to know more, just let us know and we can send you our retainer packages.
- Per Project: We can also accommodate one-off projects for brand clients. One-off projects require a two weeks notice prior the start date of your project so we can check our calendar and plan accordingly.
But does it REALLY work?
We have case studies to prove it!
Our Work
Human
Brand Strategy
Brand Identity
Logo Design
Brand Identity
Logo Design
The Sunshine Store
Brand Identity
Logo Design
Logo Design
Fox & Farrow
Brand Identity
Logo Design
Logo Design
