Human is a digital experience agency that launches and grows the world’s most influential mission-centric brands that are changing the world for future generations to come. We believe future consumer-facing brands start with creating authentic stories built for the consumer first, and brand second.
Human came to us as Noticed and they were in need of a full rebrand. While they were offering the same set of services to their clients, their ideal client had shifted which warranted the re-brand. Their new focus was working with mission focused business that are working to better the world in one way or another. Their current brand was not connecting with their new client base.
How We Helped
We needed to create a brand that felt in line with other digital agencies while connecting with mission focused brands. After our brand strategy sessions, we were able to move on to the brand identity design. We landed on a classic yet thoughtful wordmark for the brand and provided various use applications. The wordmark is clean yet inviting and not intemidating. Through our brand typography selections were able to add a welcoming personality and drew inspiration from nature when picking our color pallet. When it came to the iconography for the brand we added a custom hand drawn feel to each icon to make them feel less digital and more “human”.
Once defining the brand as a whole and the core identity we were able to create brand collateral for Human like social media templates, business cards, and apparel.
We crafted a brand that outlines Human as the authority when it comes to working with mission driven digital businesses. In the sea of digital agencies they are the choice for mission centric businesses.
Words From Our Client
“My experience working with Stellen Design could not have gone better. We operate a small town electric bike shop and hired Stellen Designs to lead our logo design and branding efforts. After an initial conversation with Jordis I knew that I had found the best person for the job. Jordis outlined a clear direction and step-by-step process, which allowed me to contribute my ideas, and that she brought to life. If you are passionate about your business and need branding support, you will be very pleased if you choose to work with her and her team!”
– Chad Emerson Los Olivos Bike Shop, California