Brand Strategy & Consulting

Feeling stuck with your business and not quite sure what you need or how to increase sales?

Brand strategy might be the solution for you. By starting with brand strategy we are able to build a solid foundation for your business. Brand strategy gives us a clear solution on how to better connect your brand with your super fan. It puts you in charge of the experience your audience has with your brand and ensures you are telling the right message for your brand. Our brand strategy framework is broken up into 5 phases and requires 3 (3) hour workshops. Brand strategy takes 3 weeks to complete and is broken up into 3 payments of 1,680. Please block off time on your calendar for your strategy workshops!

1. Foundation: We will build a solid foundation for your brand by defining the mission, vision, and goals. We will find out who you are (both in your mind and your customers), what you do, how you do it and why. We will outline the business goals and best possible outcome from our strategy.

2. Brand personality: Remember when I said a brand is like a human? It’s true. We need to define that persons personality. We will find out what your brand values, how your company culture should be, how you should talk to your audience, and start to outline the look and feel for the visual assets of your brand.

3. Target Audience: We will define your target audience and understand why they are your target audience. We will use interviews, observation studies, or surveys to find the information needed. Once we have enough data we will craft 3 personas and create a customer journey map to outline their relationship with your brand.

4. Gap Analysis: We compare where you are right now, and how your customers are perceiving your brand today and we compare that to where you want to be and how you want to be perceived. We need to look at that gap so we can find out how to close it!

5. Roadmap: Now that we have outline the gap we can assess how to close it! That may be a new brand identity or may be a retargeting of your marketing efforts. Your roadmap is a custom solution for your brand. We will document all our findings for you and propose next steps to get you on to your goal.

Brand Audit

If you are unsure about the direction of your brand or confused as to whether you need brand strategy or a new brand identity we suggest booking a brand audit call. During the audit we will give you our clear and direct feedback on the best solution for your brand. At the end of our call we will send you next steps and resources to help you get to your goal.

If you elect to work with us to develop your brand, we will credit you back the cost of the audit.

Our 90 minute Brand Audit calls are $650.