Honeycomb HR came to us in need of a brand! They are a new “child” company from the “parent” company, HR Optics. HR Optics has crafted their own HR management platform called Honeycomb. While Honeycomb was the name used in the beta phases it seemed to stick! However, they did not want to be so obvious and have the logo be a hive or honeycomb pattern. This posed and interpreting challenge.
Through our discovery process we got to know our client and learned he has a very California laid back vibe and he wanted that to come across in the brand. He was well aware that HR is not the most “fun” but he wanted to shift the view a bit. His platform was built out of a need he saw in the industry. Other softwares did some of what Honeycomb could do but not all in one place, you would have to bounce back and forth. Honeycomb brings everything together in an easy to use platform. Hints the “California laid back vibes!”
We presented the client with 3 different logo options but he almost instantly fell in love with our hexagonal sunset. It is a part of a honeycomb pattern but done a little more subliminally. The gradient of colors creates a sunset look paying homages to it’s California roots.
We chose a classic san serif font with a slight blocked edge to give a slight 80’s feel. For the color pallet we played off the colors of the sunset used in the logo. We went on to apply the assets across the board to t-shirt graphics and social media templates.
We build this website in WebFlow utilizing custom animations.
Words From Our Client
“I looked at over a thousand logo design and branding websites. Stellen stood out because there’s so much originality and sophistication in their designs. This is the kind of impactful and clean branding that stands the test of time and works in any medium. And the entire team is pleasant to work with. I always felt they genuinely cared that I was happy and that the results were high quality. I’m really glad I found this company because I don’t ever need to search anywhere else for my design needs.”
– Josh Burk Honeycomb HR, California