Maycliff Homes is a luxury home development company in Hermosa Beach California. They came to us in need of a new logo design.
A common challenge with any company that has a family name, like Maycliff, or has something to do with a home is the limited number of ideas for a logo. Real Estate teams often pose the same challenge. So much of what you can do with a house shape has been done before and it’s tough to come up with something original. The other option is to do a monogram logo design, which is the direction we took with this project.
During the discovery phase of this project the client mentioned he uses a lot of mid-century modern furniture in his homes. He also mentioned he’d like something that felt strong and confident, yet coastal.
After filtering out many ideas we found an image in an architecture magazine of a mid-century modern home with a hexagonal clock on the wall. I started playing with the shape of the hexagon and really liked how the monogram M felt inside the shape. It checked the boxes for mid-century modern, strong, and confident. To touch on the coastal element, we suggested a color palette of black, white, and a dusty blue.
Once the monogram logo design was finalized, we rounded off the project with the design of signs and custom fence wraps for his jobs sites.
“I engaged the services of Stellen Design to undertake the design of my new logo. I knew it was a big decision since my future branding would rely on the look. Jordis and her team walked me through the process and were responsive, detailed and professional. They provided various design options and layouts and worked with me until I was 110% satisfied. I’ve since engaged their services to design my company job site signs as well as my custom construction site screens. I look forward to working with them again on my future upcoming projects.” – John Mehling of Maycliff Homes