Chelsea Lounge is a restaurant and lounge located in Hermosa Beach California. Chelsea reached out to us when they wanted to re-launch the business with a fresh menu and fresh look to match. This project was different from most in the aspect of still incorporating the existing logo, but making it feel new and fresh. To achieve that we used the same type face but designed the larger C to lay behind it and added the juniper sprigs. The juniper sprigs are meant to pay homage to the roots of the establishment as an English pub.
We went with a clean yet classic look for Chelsea using modern layouts and timeless fonts.