What a Graphic Designer Can Do for Your Business
With all the free DIY design software available online these days, it can be very easy (and very tempting) for small businesses to create graphics and designs on their own and not use a graphic designer. There’s nothing wrong with doing it on your own,…
What to Expect When Working with a Graphic Designer
I have been working as a freelance graphic designer for over four years now, but I recently realized that many people have never worked with a graphic designer and don’t know what to expect from the process. If you’re one of these folks, learning about…
Graphic Design In India
When you think of leaders in graphic design, India probably isn’t the first country that comes to mind. Of course, India is known for a lot of great things: the Taj Mahal, Bollywood, tikka masala… but, on a recent trip, I was surprised to see…
Project Showcase Gabi James
he and his wife opened up Gabi James, a Spanish and French costal-inspired restaurant with a true California flair in the beach community of Redondo Beach. The restaurant space was previously another restaurant owned by my client’s family, so a total rebrand was required to…
Visit The MOCA on Grand in Los Angeles
The Museum of Contemporary Art in Los Angeles, or MOCA, as it’s often called, was established in 1979 but didn’t open at its location on Grand Ave until 1986. It sits adjacent to the Walt Disney Concert Hall in the heart of downtown Los Angeles…
The Power of Packaging
Packaging updates or changes are a great way to help increase sales. When new products hit the shelves, your product can get lost in the mix, but making subtle changes or updates to your packaging can help ensure your product stands out. One of the…
What is a Logo Set?
When working with a graphic design firm to create a logo for your brand, your designer should present you with a logo “comp.” In design speak, a comp, short for “comprehensive layout” or just “comprehensive,” is a layout of a proposed design to be reviewed…
Winter DROP-IN Work Week at Underbelly
A few months ago I was given the opportunity to travel to Salt Lake City, work remotely from another creative agency, and speak on a panel in front my design peers. Sounds amazing, right?! And it was!! In 2017, I attended Epicurrence, a creative meet-up…
Death to FAST FASHION
I know the title of this post might seem unusual coming from a branding studio that focuses on fashion-based business, but I find the matter too important to not shed some light on it. I grew up wanting nothing more than to be a fashion…
Multidimensional Window Displays
Everyone has enjoyed the simple pleasure of window shopping at least once in their lives. Fashion merchandisers magnificently display their beautiful products in a way that could send any passerby into a trance — and that’s exactly what stores want these displays to do. In…
