Visit The MOCA on Grand in Los Angeles
The Museum of Contemporary Art in Los Angeles, or MOCA, as it’s often called, was established in 1979 but didn’t open at its location on Grand Ave until 1986. It sits adjacent to the Walt Disney Concert Hall in the heart of downtown Los Angeles…
The Power of Packaging
Packaging updates or changes are a great way to help increase sales. When new products hit the shelves, your product can get lost in the mix, but making subtle changes or updates to your packaging can help ensure your product stands out. One of the…
What is a Logo Set?
When working with a graphic design firm to create a logo for your brand, your designer should present you with a logo “comp.” In design speak, a comp, short for “comprehensive layout” or just “comprehensive,” is a layout of a proposed design to be reviewed…
Winter DROP-IN Work Week at Underbelly
A few months ago I was given the opportunity to travel to Salt Lake City, work remotely from another creative agency, and speak on a panel in front my design peers. Sounds amazing, right?! And it was!! In 2017, I attended Epicurrence, a creative meet-up…
Death to FAST FASHION
I know the title of this post might seem unusual coming from a branding studio that focuses on fashion-based business, but I find the matter too important to not shed some light on it. I grew up wanting nothing more than to be a fashion…
Multidimensional Window Displays
Everyone has enjoyed the simple pleasure of window shopping at least once in their lives. Fashion merchandisers magnificently display their beautiful products in a way that could send any passerby into a trance — and that’s exactly what stores want these displays to do. In…
Creative Menus
If you have been following our blog, I am sure you have seen we are still raving about our finds in Europe. One thing that kept catching our eye was unique and different ways of presenting menus. We saw everything from a few leather bound…
Belgium Chocolate: beyond an art form
Yes, besides waffles and beer, Belgium is world renowned for its chocolate, and yes it’s beyond amazing. More than just tasting great, the Belgians have turned chocolate making into a true art form. On my recent travels to Brussels and Brugge, I was drawn into…
Geometric Layering
It’s no secret that graphic design experts are always looking for the next big thing in modern design. Ever since it was introduced by Google’s Material Design, layering shapes and elements in unconventional ways has been a growing trend. This technique is called geometric layering,…
The Unicorn Craze
The Unicorn craze — a trend known for bright, pastel colors, iridescent gems and everything sparkling — made an extravagant entrance into the consumer world this year. The trend has been used by well-known brands, like the Unicorn Frappuccino at Starbucks, but it’s not just…
