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What is a Logo Set?

When working with a graphic design firm to create a logo for your brand, your designer should present you with a logo “comp.” In design speak, a comp, short for “comprehensive layout” or just “comprehensive,” is a layout of a proposed design to be reviewed…

Death to FAST FASHION

I know the title of this post might seem unusual coming from a branding studio that focuses on fashion-based business, but I find the matter too important to not shed some light on it. I grew up wanting nothing more than to be a fashion…

Creative Menus

If you have been following our blog, I am sure you have seen we are still raving about our finds in Europe. One thing that kept catching our eye was unique and different ways of presenting menus. We saw everything from a few leather bound…

Geometric Layering

It’s no secret that graphic design experts are always looking for the next big thing in modern design. Ever since it was introduced by Google’s Material Design, layering shapes and elements in unconventional ways has been a growing trend. This technique is called geometric layering,…

The Unicorn Craze

The Unicorn craze — a trend known for bright, pastel colors, iridescent gems and everything sparkling — made an extravagant entrance into the consumer world this year. The trend has been used by well-known brands, like the Unicorn Frappuccino at Starbucks, but it’s not just…

The Minimalism Movement

When it comes time to rebrand your company and website every business owner needs to first ask what am I trying to convey and how am I going to do that. There are a number of different styles and methods one could adopt to give…

Spring Has Sprung

Spring has officially sprung and for those of us in Southern California it, for once, actually means something, as we finish what felt like a real winter. Rather than the only change being the temperature jumping from 67 to 72, it might actually mark the…

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