What is a Logo Set?
When working with a graphic design firm to create a logo for your brand, your designer should present you with a logo “comp.” In design speak, a comp, short for “comprehensive layout” or just “comprehensive,” is a layout of a proposed design to be reviewed…
Winter DROP-IN Work Week at Underbelly
A few months ago I was given the opportunity to travel to Salt Lake City, work remotely from another creative agency, and speak on a panel in front my design peers. Sounds amazing, right?! And it was!! In 2017, I attended Epicurrence, a creative meet-up…
Death to FAST FASHION
I know the title of this post might seem unusual coming from a branding studio that focuses on fashion-based business, but I find the matter too important to not shed some light on it. I grew up wanting nothing more than to be a fashion…
Multidimensional Window Displays
Everyone has enjoyed the simple pleasure of window shopping at least once in their lives. Fashion merchandisers magnificently display their beautiful products in a way that could send any passerby into a trance — and that’s exactly what stores want these displays to do. In…
Creative Menus
If you have been following our blog, I am sure you have seen we are still raving about our finds in Europe. One thing that kept catching our eye was unique and different ways of presenting menus. We saw everything from a few leather bound…
Belgium Chocolate: beyond an art form
Yes, besides waffles and beer, Belgium is world renowned for its chocolate, and yes it’s beyond amazing. More than just tasting great, the Belgians have turned chocolate making into a true art form. On my recent travels to Brussels and Brugge, I was drawn into…
Geometric Layering
It’s no secret that graphic design experts are always looking for the next big thing in modern design. Ever since it was introduced by Google’s Material Design, layering shapes and elements in unconventional ways has been a growing trend. This technique is called geometric layering,…
The Unicorn Craze
The Unicorn craze — a trend known for bright, pastel colors, iridescent gems and everything sparkling — made an extravagant entrance into the consumer world this year. The trend has been used by well-known brands, like the Unicorn Frappuccino at Starbucks, but it’s not just…
The Minimalism Movement
When it comes time to rebrand your company and website every business owner needs to first ask what am I trying to convey and how am I going to do that. There are a number of different styles and methods one could adopt to give…
Spring Has Sprung
Spring has officially sprung and for those of us in Southern California it, for once, actually means something, as we finish what felt like a real winter. Rather than the only change being the temperature jumping from 67 to 72, it might actually mark the…
