The Hospitality Brand Blueprint

The Hospitality Brand Blueprint

A foundational guide to building a restaurant, café, or bar brand with clarity, consistency, and staying power.

If you are opening a restaurant, rebranding, Or feeling stuck on your identity, this guide is for you.

Your brand is more than a logo — it’s how your space feels, how your menu reads, and how guests remember you long after they leave.

Inside, you’ll learn:

  • How to define your concept, personality, and positioning

  • Get clarity on your dream guest

  • Craft a brand personality

  • Why visuals, interiors, menus, and messaging must work together

  • How to bring the experience you want your guests to have to life

The Hospitality Brand Blueprint by Stellen Design
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Headshot of Carolina, Project Manager of Stellen Design.
Carolina VanGilder
Project Manager / Assistant

The coordinator, facilitator and scheduler for all Stellen Design projects. She communicates with clients about everything from contracts and payments to design edits and revisions. She helps keep the logistics on point so Stellen Design can live up to their reputation.

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Réka Juhász (ray-ka u-has)
Contract Designer

Réka is a Hungarian-born, American-trained award-winning brand designer with over 12 years of graphic design experience. She loves to incorporate hand lettering, tactile elements, or letterpress into her work. She believes inspiration is all around us and that making brands look good is a worthy pursuit in life.

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Jordis Smalls of Stellen Design Branding Agency in Los Angeles CA
Jordis Small
Creative Director
Jordis is a big believer in continued education. She makes it a point to attend at least four workshops or conferences a year to keep her skill improving. She is also a big advocate for “creative play” and loves to spend her spare time trying new things and learning new techniques.
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