Vibe Cycle is a boutique spin studio in Southern California. Spin and fitness studio’s need a competitive edge wherever they are located, but especially in health conscious Southern California. For this client, we didn’t want to be limited to one branded color. Instead, we opted to brand with a clean black and white pallet and have the option use a new pop color per project.
We created a comprehensive logo package with both horizontal and vertical logos as well as logo mark variations. We then expanded into a full brand guide with renders of spin bikes, stationary, and marketing material.